The truth of the adage ‘a picture is worth a thousand words’ has never been disputed. Besides adding visual appeal to your website, images can enrich and emphasise the meaning of your articles. They are an effective tool to stimulate interest and attract a reader’s attention to your content....
The generally accepted definition of SEO is “things you do on your website to encourage google to rank your business high in the search listings.” That’s definitely part of it, but not all of it. Your website cannot provide you with all the SEO you need. The truth is Google...
Membership websites succeed when they consistently provide meaningful value to their members. Delivering content on a regular basis keeps members engaged and mindful of the ongoing benefit their membership provides. Drip feeding content is one strategy used to achieve this goal. Drip content is the scheduled release of website material...
Your homepage is the first impression any prospective member has of your business. Getting it right can be the difference between gaining or losing business. Here are some top pointers to ensure that your homepage presents the best possible image to those who visit. 1. Who’s it for? Knowing your...
When designing your homepage, give some consideration to the shapes you might incorporate. There is a demonstrated psychology behind shapes and the emotions they can evoke. Circles, in particular, elicit powerful associations to the natural world, movement, completion and wellbeing. Employing circles in the visual storytelling of your brand can...
Online courses are all the rage and rightly so. They are one viable way of producing passive income for entrepreneurs who have expertise to share. You may have been already sharing your gifts, but possibly in a live classroom situation or coaching program. When giving live classes or coaching, there...
One of the most important website metrics to measure, is your conversion rate. While your website visitor numbers, click-through rates, page views, time spent on site, number of pages visited, entrance and exit points and abandon rates are all important, if you're not using them to improve your conversion rates,...
Getting people to your membership website takes a great deal of time and effort, so once people arrive you have got to do everything you can to keep them coming back. Use this checklist to increase the sense of community, interactivity and loyalty. 1. Explain What Your Website is About...
Combining online yoga teaching with traditional in-person one-to-one or group teaching can not only expand your audience and elevate your status; it can also give your income a nice boost as well. Let’s take a closer look at the main benefits: 1. Reach a greater audience When you only...
To get found in search results, you need to be incorporating the keywords and phrases that your target audience members are using in their search queries. Search engines use keyword “relevancy” to determine what a web page is about and how pertinent its content is to the intent of...
