The super power of marketing tools is still email marketing Despite the focus these days on instagram, Pinterest and facebook message bots, email marketing is still a super powerful marketing tool, and one that most marketers still depend on after all these years. Let’s face it, almost every website...
Converting visitors to members. Building a membership website homepage requires some strategy if it’s to succeed in getting a visitor to become a subscriber. Membership homepages need content designed to introduce, inform, build trust, peak interest and prompt the subscription of a visitor. Depending on the type of site you’re...
A simple tweak that delivers a big SEO impact. We all know how important SEO is and working to boost your website’s performance should be thought of as an ongoing process. One of the most immediate ways you can improve your site’s ranking is by resizing and optimising your web...
Engage visitors with icons. When building your homepage, don’t overlook the many benefits of incorporating icons into your website design. These simple graphics can pack a powerful punch. Their elementary forms can enrich minimal content and provide page structure by rendering a visual division between text sections. Icons have...
Learn how color converts. Color is a visitor's first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices create brand awareness, they actually trigger specific emotions and influence conversion rates. A user’s opinion of a product, is formed by their interaction...
Here at SubHub we love our clients, and we’re thrilled to be able to support so many fantastic businesses on their journeys, using our membership website software. One key thing we endeavour to do with every one of our clients is to build a lasting partnership, and we know that...
What is content monetization? Put simply, monetization describes the process of generating revenue from online content. Current popular avenues for monetizing content include advertising on google ads, youtube or facebook/instagram. Retargeting via Facebook and Google offer even greater potential for income by generating leads from visitors who have been on...
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This is a guest post by Digital Marketer, Kim George. "What's the easiest way to share content to social media on the fly, Kim?" one of my web design clients asked. My response: use social sharing tools. You've probably been there before too, right? You were browsing the internet to...
Whatever the subject of your membership website, your email list is the most powerful tool in your marketing arsenal, and if you’re not actively building and nurturing it then you are missing out. Many people make the mistake of thinking that building their social media presence is the most important...
The sheer amount of work involved with running a business can be overwhelming, and most entrepreneurs are constantly looking for ways to streamline their workflow and increase their efficiency. One of the best techniques is called ‘batching’, and it really is amazing just how much you can get done using...
