Google rolled out its latest algorithmic update, known as BERT, during the week of October 21, 2019. This new update is designed to improve Google’s understanding of search queries that are in natural language. Instead of relying on strings of keywords to formulate our search queries, this update will allow...
Website or Social Media? Or both? At some point most business owners find themselves thinking, “Do I really need a website?” And at some point most business owners also find themselves thinking, “Do I really need to be on social media?” DO I REALLY NEED A WEBSITE IN THIS SOCIAL...
Our clients often ask us to recommend which payment processor to use: Stripe vs PayPal. We have experience using both as they are integrated with our membership website solution. Each has advantages and disadvantages, but in our opinion, there is one clear frontrunner which we always recommend. Let’s Compare Stripe...
SubHub client, AirBarFit, had definite ideas about how she imagined delivering her energetic fitness brand. She wanted a homepage that matched her own high-voltage personal style, projected her motivational message of transformative fitness and left visitors feeling they were on the path to empowerment. Through her use of color, font,...
A guide to choosing the perfect color palette for your website Color is a visitor's first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices, create brand awareness, they actually trigger specific emotions and influence conversion rates. A user’s opinion...
Social media marketing is not only the best way to promote an online business but it can be a lot of fun once you start connecting with your audience. But how do you know how to choose the right platform? Or platforms? This is a question that could, and possibly...
Using our business template as a foundation, Thrive Yoga, illustrates how easy it is to customise a standard SubHub template with their own brand identity. By replacing the font, modifying the color palette and adding icons, Thrive Yoga was able to create a website that represents and reflects its own...
The truth of the adage ‘a picture is worth a thousand words’ has never been disputed. Besides adding visual appeal to your website, images can enrich and emphasise the meaning of your articles. They are an effective tool to stimulate interest and attract a reader’s attention to your content....
The generally accepted definition of SEO is “things you do on your website to encourage google to rank your business high in the search listings.” That’s definitely part of it, but not all of it. Your website cannot provide you with all the SEO you need. The truth is Google...
Membership websites succeed when they consistently provide meaningful value to their members. Delivering content on a regular basis keeps members engaged and mindful of the ongoing benefit their membership provides. Drip feeding content is one strategy used to achieve this goal. Drip content is the scheduled release of website material...
