The proper use of headings on a website’s homepage plays an important role in both enhancing user engagement and optimising your site for search. Headings help readers and search engines to understand what your site is about, what is important and how your content is all connected. Headings provide structure....
The confirmation email is the most important message you'll send to someone after they've purchased from you. The confirmation email is what gets people in the right mindset for taking action. It also acts to reassure your customer that their purchase has been successful. This is the first communication your...
Non-profit organizations are a vital part of our society. There is always a need to support the less fortunate, and we should all be willing to take care of those who have fallen on hard times. However, small non-profits often face challenges when it comes to accepting donations because they...
If you’ve ever wondered how to plan an event online, now is the time to learn. With 2020 being the year of Zoom, it’s no surprise that holding virtual events has skyrocketed as traditional live events are on hold. But you might be wondering, "Is that good thing?" If you’ve...
Should you create an online course or a membership website? We’ve been in the membership website business for over 16 years and have seen it evolve from a fledgling industry to one of the most prevalent online models out there. If you want to generate recurring revenue online, a membership...
One of the most effective techniques you can use to build your email marketing list is by employing a lead magnet. Lead magnets are the perfect vehicle for capturing the contact details of visitors who aren’t yet ready to become website subscribers or make a purchase. But by gathering their...
Subscription sign-ups aren’t the only revenue stream for a membership website. You can easily create a passive income by joining an affiliate program and one of the easiest to get started with is Amazon Associates. How does the Amazon Affiliate program work? Amazon’s affiliate program (called Amazon Associates) allows website...
When building a membership website, you don’t have to go it alone. There’s a wealth of free web tools and online resources available to take advantage of to improve your design, optimise for SEO, deliver content, investigate usability issues & much more. We’ve rounded up some of our favorites and...
In order for your membership website to rank in search results, you need to have an SEO strategy that drives organic traffic to your site. When search engine optimization (SEO) is done correctly, it can help your business to get on the first page of Google search. As the first...
The most successful membership websites aren’t defined by their visual beauty but by their ability to deliver a positive user experience. This means a design that foremost focuses on meeting the needs of the user. One of the guiding principles of UX (user experience) design is Hick’s Law. In 1952,...
