A guide to choosing the perfect color palette for your website Color is a visitor's first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices, create brand awareness, they actually trigger specific emotions and influence conversion rates. A user’s opinion...
Social media marketing is not only the best way to promote an online business but it can be a lot of fun once you start connecting with your audience. But how do you know how to choose the right platform? Or platforms? This is a question that could, and possibly...
Using our business template as a foundation, Thrive Yoga, illustrates how easy it is to customise a standard SubHub template with their own brand identity. By replacing the font, modifying the color palette and adding icons, Thrive Yoga was able to create a website that represents and reflects its own...
The truth of the adage ‘a picture is worth a thousand words’ has never been disputed. Besides adding visual appeal to your website, images can enrich and emphasise the meaning of your articles. They are an effective tool to stimulate interest and attract a reader’s attention to your content....
The generally accepted definition of SEO is “things you do on your website to encourage google to rank your business high in the search listings.” That’s definitely part of it, but not all of it. Your website cannot provide you with all the SEO you need. The truth is Google...
Membership websites succeed when they consistently provide meaningful value to their members. Delivering content on a regular basis keeps members engaged and mindful of the ongoing benefit their membership provides. Drip feeding content is one strategy used to achieve this goal. Drip content is the scheduled release of website material...
Your homepage is the first impression any prospective member has of your business. Getting it right can be the difference between gaining or losing business. Here are some top pointers to ensure that your homepage presents the best possible image to those who visit. 1. Who’s it for? Knowing your...
When designing your homepage, give some consideration to the shapes you might incorporate. There is a demonstrated psychology behind shapes and the emotions they can evoke. Circles, in particular, elicit powerful associations to the natural world, movement, completion and wellbeing. Employing circles in the visual storytelling of your brand can...
Online courses are all the rage and rightly so. They are one viable way of producing passive income for entrepreneurs who have expertise to share. You may have been already sharing your gifts, but possibly in a live classroom situation or coaching program. When giving live classes or coaching, there...
One of the most important website metrics to measure, is your conversion rate. While your website visitor numbers, click-through rates, page views, time spent on site, number of pages visited, entrance and exit points and abandon rates are all important, if you're not using them to improve your conversion rates,...
