11 Website Design Elements to Keep an Eye on For 2021

11 Website Design Elements to Keep an Eye on For 2021

It seems like just yesterday everyone was discussing the new up and coming web design trends for 2015, and now here we are with 2020 just around the corner.

If you haven’t updated your website in a few years, or are just interested in new web design tips that will put your website above the rest, you’ve come to the right place. Whether you’re using specific web design software to create new ideas or hiring an agency, here are the 11 web design elements you should consider implementing in 2020.

Bold Colors

Your website gets one chance to make a good first impression, and what other way to do so that incorporating bold colors. Doing so ensures you stand out from all of your competitors online, while also being completely mesmerizing for your potential customer.

While many websites tend to play it safe with color and saturation, showing off fun colors is a great way to display your brand’s forward-thinking, outside-the-box, and eccentric personality.

As an example, see how Bose makes the most of color on their website with a different bright color that corresponds to each type of headphone model. 

bold colored website

Cartoon Drawings

An illustration can add a unique sense of character to a website. While high-resolution imagery and photography may work for some brands, hand drawings can be used to give web pages personality, as it’s outside of the norm.

See how Starbucks uses icons in their web design as a way to showcase the options that Starbucks Rewards can give their customers. Sure, they could have gone with a high-resolution photo of someone celebrating their birthday, but a simple drawing of a party hat gives the page some personalization.

cartoons on website

Asymmetrical Layouts

For 2020, well-arranged web pages aren’t necessarily out, but asymmetrical structures are definitely in. A broken grid structure provides both a unique feel and lets the user navigate the page, and all of its information, as they please. 

There’s a right way and a wrong way to do an asymmetrical layout. If your brand has too much live content might find that this sort of layout provides a chaotic design feel for their readers. It’s important to always keep the user in mind, especially when getting creative with an asymmetrical layout. 

Clear Call to Actions

The goal of any website is to provoke action.. Your website should make it as easy as possible for your customers to find the information they’re looking for. 

Apple does this impeccably with its call to actions on its website. They know that customers navigating their homepage are either looking to learn more about their products or make a purchase. These clear CTAs under every product allow users to find exactly what they came for.

Design trends for 2020

Loud Typography

Typography is certainly not a new web design element that you should consider, but how you use it can be considered different for 2020.

For instance, while some websites play it safe with traditional san serif fonts, others are getting bolder to ensure that the text is hard to miss. Because sometimes, saying it in just the right font can speaker louder than anything a photo can say.

Below is an example that cosmetic brand Colourpop is currently using on its homepage. By utilizing various types of font, the user’s eye goes directly to “BYOP”, which is the goal. Between the color selection, the pattern, and the use of unique typography, you can’t help but stop to take a look as you scroll through their offers.

Typeface trends for 2020

3D Design

While we all know the importance of 3D graphics in industries like film and gaming, the web design industry needs to be considered, too. The use of 3D graphics within web design is a growing trend, and it’s something you can implement in even the smallest of ways to make a web page more engaging and draw interest.

Some brands are taking 3D one step further and using 3D modeling to show consumers every last inch of their product. For instance, Adidas makes sure customers can see a 360-degree view of their product Futurecraft, a 100% recyclable performance running show. The 3D model of the shoe rotates slowly around the screen and users are even prompted to interact with the model itself.

3D design trends

Informative Video

When the sharpest images and the most informative text just won’t get the job done, it’s time to give your web page a video to enjoy.

While most website visitors may not take the 90 seconds it takes to read a block of text, you’ll find that some are willing to watch a 90-second video. Whether the video is explaining a product in more detail, convincing a potential customer to buy a product, or helping to explain the idea behind a product, there is so much that the right video can do for a brand.

Need some tips for adding a video to your website? Make sure it’s short and sweet, and no longer than five minutes, as you’ll lose the attention of your customers. Also, make sure it’s relevant to your brand and kept relatively simple. 

A great example of a brand using video to showcase products is Old Navy. When you view certain clothing items, you have the option to watch a video of a model wearing the specific item, so you can see it from the front, back, and in motion before purchasing a product online.

informative video design trends 2020


The next web design trend to keep an eye on is related to artificial intelligence: chatbots.

A visitor to your website may need support and have questions of all kinds. Chatbots are a conversational piece of software powered by pre-programmed responses or artificial intelligence to answer questions without the need of a human operator. They can collect a database of frequently asked questions and then respond immediately to interested users.

Not only are chatbots relatively cheap, but they also respond instantly and are available to your customers 24/7. They can complete an order, help with registration, make a reservation, deal with complaints, or even restore an account. 

An example of a company that uses a chatbot is G2! Their chatbot named Monty assists buyers in finding the exact software system their business needs. A user can choose from one of the two prompts, type directly into the text box, and even upload a photo that will assist in their search.


Voice Search

A smart web designer knows that voice search isn’t going anywhere, so it’s crucial to implement voice interfaces into a website’s design.

With millions of devices with smart virtual assistants, like Siri, more people are embracing voice search over text. In fact, voice is expected to be a $40 billion channel by 2022. Although this trend isn’t strictly related to design, it does add both usability and functionality to your website and ensure that all other design elements are accessible for those with disabilities.

White Space

The concept of utilizing white space isn’t anything new, but it’s still an effective way to attract attention. It’s a common misconception that white space is just “empty”, but that’s not the case. It’s also important to consider that white space doesn’t technically have to be white, it can be any color, texture, or a background image. 

In terms of web design, keep an eye on this minimalistic and stripped-back approach to become more popular in 2020.

Note below how Apple uses whitespace on their page showcasing the new AirPods Pro, how they work, and their new design. Because sometimes, less is more.

white space in design

Augmented Reality

Nothing says futuristic quite like augmented reality.

If your website sells a product that a user can try on, whether it be sunglasses, jewelry, or makeup, consider exploring augmented reality so that a potential customer can virtually “try on” the products before buying.

This will take the mystery out of shopping online and can allow consumers to make a purchase with confidence.

For example, Sephora allows customers to take a photo, upload it, and then virtually try on a variety of cosmetic products before buying. 

Augmented reality

Start creating

Whichever new design elements you decide to implement for 2020, the bottom line is to have fun with it. Think outside of the box when it comes to the design of your website, while always making sure you have to keep the user front-and-center.

Now put this tips into action! Get started building your own membership website with our FREE 14-day trial.

Mara is a Senior Content Marketing Specialist at G2. In her spare time, she’s typically at the gym polishing off a run, reading a book from her overcrowded bookshelf, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable.

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