The proper use of headings on a website’s homepage plays an important role in both enhancing user engagement and optimising your site for search. Headings help readers and search engines to understand what your site is about, what is important and how your content is all connected. Headings provide structure....
One of the most effective techniques you can use to build your email marketing list is by employing a lead magnet. Lead magnets are the perfect vehicle for capturing the contact details of visitors who aren’t yet ready to become website subscribers or make a purchase. But by gathering their...
Subscription sign-ups aren’t the only revenue stream for a membership website. You can easily create a passive income by joining an affiliate program and one of the easiest to get started with is Amazon Associates. How does the Amazon Affiliate program work? Amazon’s affiliate program (called Amazon Associates) allows website...
When building a membership website, you don’t have to go it alone. There’s a wealth of free web tools and online resources available to take advantage of to improve your design, optimise for SEO, deliver content, investigate usability issues & much more. We’ve rounded up some of our favorites and...
In order for your membership website to rank in search results, you need to have an SEO strategy that drives organic traffic to your site. When search engine optimization (SEO) is done correctly, it can help your business to get on the first page of Google search. As the first...
The most successful membership websites aren’t defined by their visual beauty but by their ability to deliver a positive user experience. This means a design that foremost focuses on meeting the needs of the user. One of the guiding principles of UX (user experience) design is Hick’s Law. In 1952,...
It seems like just yesterday everyone was discussing the new up and coming web design trends for 2015, and now here we are with 2020 just around the corner. If you haven’t updated your website in a few years, or are just interested in new web design tips that will...
Google rolled out its latest algorithmic update, known as BERT, during the week of October 21, 2019. This new update is designed to improve Google’s understanding of search queries that are in natural language. Instead of relying on strings of keywords to formulate our search queries, this update will allow...
Our clients often ask us to recommend which payment processor to use: Stripe vs PayPal. We have experience using both as they are integrated with our membership website solution. Each has advantages and disadvantages, but in our opinion, there is one clear frontrunner which we always recommend. Let’s Compare Stripe...
SubHub client, AirBarFit, had definite ideas about how she imagined delivering her energetic fitness brand. She wanted a homepage that matched her own high-voltage personal style, projected her motivational message of transformative fitness and left visitors feeling they were on the path to empowerment. Through her use of color, font,...
