Google rolled out its latest algorithmic update, known as BERT, during the week of October 21, 2019. This new update is designed to improve Google’s understanding of search queries that are in natural language. Instead of relying on strings of keywords to formulate our search queries, this update will allow...
Our clients often ask us to recommend which payment processor to use: Stripe vs PayPal. We have experience using both as they are integrated with our membership website solution. Each has advantages and disadvantages, but in our opinion, there is one clear frontrunner which we always recommend. Let’s Compare Stripe...
SubHub client, AirBarFit, had definite ideas about how she imagined delivering her energetic fitness brand. She wanted a homepage that matched her own high-voltage personal style, projected her motivational message of transformative fitness and left visitors feeling they were on the path to empowerment. Through her use of color, font,...
Using our business template as a foundation, Thrive Yoga, illustrates how easy it is to customise a standard SubHub template with their own brand identity. By replacing the font, modifying the color palette and adding icons, Thrive Yoga was able to create a website that represents and reflects its own...
Membership websites succeed when they consistently provide meaningful value to their members. Delivering content on a regular basis keeps members engaged and mindful of the ongoing benefit their membership provides. Drip feeding content is one strategy used to achieve this goal. Drip content is the scheduled release of website material...
When designing your homepage, give some consideration to the shapes you might incorporate. There is a demonstrated psychology behind shapes and the emotions they can evoke. Circles, in particular, elicit powerful associations to the natural world, movement, completion and wellbeing. Employing circles in the visual storytelling of your brand can...
To get found in search results, you need to be incorporating the keywords and phrases that your target audience are using in their search queries. Search engines use keyword “relevancy” to determine what a web page is about and how pertinent its content is to the intent of a...
Tools to enhance your online experience. Browser extensions are small software applications that enhance your online experience by extending additional features and abilities right in your web browser. Our SubHub team picked 6 free Chrome browser add-ons whose functionality will help streamline building and maintaining your membership website. These browser...
These eight basic SEO best practices highlight proven ranking factors used by search engines. Search engines want to the deliver not only the most relevant content in their results but also the best web experience - this means returning pertinent content on a fast loading webpage. The following best practises...
Converting visitors to members. Building a membership website homepage requires some strategy if it’s to succeed in getting a visitor to become a subscriber. Membership homepages need content designed to introduce, inform, build trust, peak interest and prompt the subscription of a visitor. Depending on the type of site you’re...
