In order for your membership website to rank in search results, you need to have an SEO strategy that drives organic traffic to your site. When search engine optimization (SEO) is done correctly, it can help your business to get on the first page of Google search. As the first...
The most successful membership websites aren’t defined by their visual beauty but by their ability to deliver a positive user experience. This means a design that foremost focuses on meeting the needs of the user. One of the guiding principles of UX (user experience) design is Hick’s Law. In 1952,...
It seems like just yesterday everyone was discussing the new up and coming web design trends for 2015, and now here we are with 2020 just around the corner. If you haven’t updated your website in a few years, or are just interested in new web design tips that will...
Google rolled out its latest algorithmic update, known as BERT, during the week of October 21, 2019. This new update is designed to improve Google’s understanding of search queries that are in natural language. Instead of relying on strings of keywords to formulate our search queries, this update will allow...
Our clients often ask us to recommend which payment processor to use: Stripe vs PayPal. We have experience using both as they are integrated with our membership website solution. Each has advantages and disadvantages, but in our opinion, there is one clear frontrunner which we always recommend. Let’s Compare Stripe...
SubHub client, AirBarFit, had definite ideas about how she imagined delivering her energetic fitness brand. She wanted a homepage that matched her own high-voltage personal style, projected her motivational message of transformative fitness and left visitors feeling they were on the path to empowerment. Through her use of color, font,...
Using our business template as a foundation, Thrive Yoga, illustrates how easy it is to customise a standard SubHub template with their own brand identity. By replacing the font, modifying the color palette and adding icons, Thrive Yoga was able to create a website that represents and reflects its own...
Membership websites succeed when they consistently provide meaningful value to their members. Delivering content on a regular basis keeps members engaged and mindful of the ongoing benefit their membership provides. Drip feeding content is one strategy used to achieve this goal. Drip content is the scheduled release of website material...
When designing your homepage, give some consideration to the shapes you might incorporate. There is a demonstrated psychology behind shapes and the emotions they can evoke. Circles, in particular, elicit powerful associations to the natural world, movement, completion and wellbeing. Employing circles in the visual storytelling of your brand can...
To get found in search results, you need to be incorporating the keywords and phrases that your target audience are using in their search queries. Search engines use keyword “relevancy” to determine what a web page is about and how pertinent its content is to the intent of a...
