Disgruntled customers are like five-year olds with credit cards. They throw tantrums. They tell all their friends how terrible you are. And then they go to the store next door to buy stuff with that credit card they have. That is nearly $6 trillion of business according to a report...
Kids don’t grow up thinking I am going to be a pet photographer or a sustainability expert – and much less, a content marketer (that would be me). But here we are and millions of people across the world are making new inroads turning their hobbies or passions into profession....
Eric Tyson is the best-selling author of personal finance guides Let’s Get Real About Money and Personal Finance For Dummies (the first non-computer title in the ‘For Dummies’ series.) After working as a management consultant for a number of Fortune 500 firms, he started offering personal financial advice back in...
Subscribers are the life blood of any successful content-driven website or blog. While traffic numbers are important, at the end of the day it's your subscribers that pay the bills. This can be directly through charging for a subscription to your members area, or through selling / affiliate marketing...
Running your own membership site is one of the most fun, rewarding and profitable ‘jobs’ you can do. However, like any business, you need to go into it with your eyes wide open. Having reviewed literally hundreds of membership sites, I have made a few key observations which I hope...
Last week one of our clients emailed me to ask how much the audience of her website was worth. She was annoyed and worried because a media agency buyer had just told her it was too small to be worth anything. Karen runs an online magazine and blog targeted at...
Do you spend hours slogging over an article, wishing you could make the process quicker and easier? It's a common problem that all bloggers have suffered with at one time or another. In this post i'll take you through the steps I follow to put together an article in just...
These days, if you're looking to manipulate or edit your photos and images, it shouldn't mean you have to purchase expensive software or engage a professional. A lot of the functionality that the majority of people need is available with free or low-cost web-based image & photo editors. Below we've...
Many website owners or bloggers can struggle to build a community of active members and encourage contributions, both on their own sites and on the social sites they use to channel traffic. While I don’t claim to have all the answers, below I've outlined some approaches that I have seen...
