A simple tweak that delivers a big SEO impact. We all know how important SEO is and working to boost your website’s performance should be thought of as an ongoing process. One of the most immediate ways you can improve your site’s ranking is by...
Engage visitors with icons. When building your homepage, don’t overlook the many benefits of incorporating icons into your website design. These simple graphics can pack a powerful punch. Their elementary forms can enrich minimal content and provide page structure by rendering a visual division between...
Learn how color converts. Color is a visitor's first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices create brand awareness, they actually trigger specific emotions and influence conversion rates. A user’s opinion of a product, is formed by their interaction...
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This is a guest post by Digital Marketer, Kim George. "What's the easiest way to share content to social media on the fly, Kim?" one of my web design clients asked. My response: use social sharing tools. You've probably been there before too, right? You were browsing the internet to find content...
This is a guest post by Carolyn Morgan. Many website owners or bloggers can struggle to build a community of active members and encourage contributions, both on their own sites and on the social sites they use to channel traffic. While I don't claim to have all the answers, below...
Most people launch their new membership site with a bang. They have a long lead-up period where they tease out content and trailers, they rally their contacts to help spread the word, do some PR – basically pulling out all the stops to let people know about their new venture...
Disgruntled customers are like five-year olds with credit cards. They throw tantrums. They tell all their friends how terrible you are. And then they go to the store next door to buy stuff with that credit card they have. That is nearly $6 trillion of business according to a report...
Kids don’t grow up thinking I am going to be a pet photographer or a sustainability expert – and much less, a content marketer (that would be me). But here we are and millions of people across the world are making new inroads turning their hobbies or passions into profession....
Eric Tyson is the best-selling author of personal finance guides Let’s Get Real About Money and Personal Finance For Dummies (the first non-computer title in the ‘For Dummies’ series.) After working as a management consultant for a number of Fortune 500 firms, he started offering personal financial advice back in...
Subscribers are the life blood of any successful content-driven website or blog. While traffic numbers are important, at the end of the day it's your subscribers that pay the bills. This can be directly through charging for a subscription to your members area, or through selling / affiliate marketing to...
