Louise

Getting Personal – How much of you should you market?

In 2003 documentary ‘The Corporation,’ film-makers Mark Achbar and Jennifer Abbot highlighted the psychopathic tendencies of huge multinationals. And brands are talking to us like never before, just look at companies like Innocent. There’s even a whole area of business psychology devoted to discovering your brand personality. Why are we...

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Cracking The Paywall

So, your website’s live and is racking-up more hits than a Beatles tribute act. Global domination awaits. But how do you convince people to jump aboard and join your fledgling empire? What converts initial interest into sales, and how are you going to build a brand? Much can be learned...

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Membership site

The Making of a Member

‘Just give us your money.’ It might sound blunt but this, in reality, is how a lot of companies sees customers - a cash machine ploughing bucks into their increasingly fattening cow.  But people are paying subscriptions for your service/information. You don’t have customers, you have members. They are two...

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Top 10 Websites for Video Editors

To help make 2019 your most creative year yet, SubHub has compiled a list of the best online resources for all budding video-makers. Annnnd Action! 1. Film Riot Hosted by the hyper-active Ryan Connolly, Film Riot offers fantastically fast-paced how-to videos for all stages of production. If you’re thinking of...

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Video Editing – Quick Tips

Uploading video content is a great way to boost SEO optimization and drive traffic to your site, but It’s advisable to ensure your footage looks as professional as possible.   There’s no real need to invest in expensive editing software if you’re just starting out as, nowadays, even the most...

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Selfie

How to Come Across Naturally on Camera

Many SubHub clients use videos to capture and address their audiences. It’s a great way to introduce yourself and adds a personal touch when promoting your products and/or services. However, some people can be fazed by the camera and may lose confidence when under the spotlight. Here’s a few tips...

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Intellectual Property

Copyright Free Material to Bring Your Videos to Life

It can be tempting to soundtrack your videos with punchy chart-topping hits, but doing so means you risk infringing upon copyright law. Many social media platforms, particularly YouTube and Facebook, can automatically spot third-party content and may block your posts altogether, so it’s wise to err on the side of...

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5 Tips For Better Video Interviews

SubHub allows you to easily upload video content, which can improve SEO rankings and drive traffic to your site. Video interviews have the power to capture and engage new audiences - a great platform for customer interaction.  However, poorly-produced material can turn people away and reflect badly upon your brand....

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How to Create a Landing Page That Converts

Creating a landing page that converts is incredibly important for any membership website or web-based business. They are surprisingly easy to get wrong, but the following guidelines should set you on the path to profit. Calls-to-Action THE most important component of any landing page is knowing what action you want...

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