While thinking about your site name, give a bit of thought to adding a strong tagline.
The tagline or byline is a description of your website content which accompanies the name. The combination of a good name and tagline can be a very powerful and important part of your branding.
Big brands can afford to go for an abstract tagline because people already know what they do. For example, Nike’s is “Just Do It!” Memorable and catchy, but meaningless if you didn’t know the company makes sports clothing and accessories.
For your website, I would recommend a tagline that describes what you do, or better still what you can do for your customer. By cleverly combining a name and a tagline you can give even the most boring subject sex appeal.
For example, you may choose to create a site about teaching small business owners how to use Quicken Books accounting software. Here are two examples of how you could pitch the site to your prospects; one is rather dull, the other adds a bit of zing!
Name-Tagline Combination #1
Site name: Quicken Books Help
Site URL: www.QuickenBooksHelp.com
Tagline: The small business guide to using Quicken Books
Name-Tagline Combination #2
Site name: Quicken Books Secrets
Site URL: www.QuickenBookSecrets.com
Tagline: Tips, tricks and secrets to massively increase your profits using Quicken Books
The website content is just the same, but which combination is more compelling?
When creating a name-tagline combination try to appeal to your audience’s emotions, not to their practical needs.
Pain and greed are far more powerful motivators than reason and common sense!
Sell the sizzle not the sausage!