Content Creation

A subscription website is only as good as the content. The content needs to be relevant, exclusive, entertaining and has personality. To achieve this and more requires thought and planning. These articles should help guide you through the planning process.  Invest the time to create a content plan before you launch and keep it updated as your website grows.  

What is Creative Commons and Creative Commons License?

Every online content publisher should know about Creative Commons. It is a well established and very important way to handle online copyright for the distribution of free content. To take the Wikipedia definition: “The Creative Commons (CC) is a non-profit organization devoted to expanding the range of creative work available for others...

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free pr

Get Free PR For Your Membership Website

Coverage about your website in the press – online or offline – is very valuable indeed. Unlike advertising, readers see it as an independent third-party endorsement for your service. So how can you get press coverage without breaking the bank? My experience of PR is very mixed.When I worked for...

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The Importance of the Teaser

Never underestimate the importance of the teaser text! The teaser text is the short bit of information that appears below an article heading. It is used to introduce or summarise the content of an article.  Sometimes it is referred to as the "Abstract" or "Article Summary". An example of a...

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