white marketing speech bubble on orange background

The Value of High-Quality SEO Content

In an Internet world jam-packed with flashy visuals, streaming videos, ads, links and sales pitches (not to mention the oft-annoying embedded sounds), it can be hard for the average person to discern the value in what they are looking at.  To those who know how to look for it, the...

Continue Reading
white open book of content icon on yellow background

Writer’s Block and How to Overcome It

Writer's block is a problem that all bloggers and content creators face at one time or another.  Trying to think of new and interesting ideas every day, without repeating yourself, is certainly not easy. That is why many blogs die before they even get to their six month anniversary. Their...

Continue Reading
white marketing speech bubble on orange background

Tips for Creating an Active Online Community

Many website owners or bloggers can struggle to build a community of active members and encourage contributions, both on their own sites and on the social sites they use to channel traffic. While I don’t claim to have all the answers, below I've outlined some approaches that I have seen...

Continue Reading
white open book of content icon on yellow background

Why You Should Think of Your Content As Your Marketing

Newspapers are now urgenty looking into using paywalls for their online news content, in an effort to offset the combined force of Google, Twitter and the likes of the BBC. I’ve previously argued that news has always been a loss leader: broadcasters have cross-subsidised news and documentaries with drama and...

Continue Reading
white marketing speech bubble on orange background

How To Build Your Reputation On The Internet

Introduction Whenever someone applies for a job with my company the first thing I do is search for them on Google. Likewise, if a consultant, freelancer or contractor offers their services, Google becomes their CV. If I can’t find them on the Internet, which is quite unusual, I don’t rule...

Continue Reading
white marketing speech bubble on orange background

How to Drive Traffic Through Social Media

In a survey of their members by the AOP (Association of Online Publishers) social media was ranked as the 3rd biggest opportunity, after mobile and broadband. With news sites now finding that about 10% of their traffic is coming from social media and many online-only publishers, such as eHow.com, using social...

Continue Reading
white marketing speech bubble on orange background

Who is Linking to Your Website?

There are three elements to driving free search engine traffic to your website; great quality, frequently updated content and the number of good inbound links. You know whether your content is good and up-to-date, but how do you know how many people link to your site or more importantly who...

Continue Reading