At the heart of all subscription management software is a database that collects information from subscribers. The quantity of information collected will vary from one site to another. For example, a free subscription site may only collect email addresses, while an expensive business site may collect data including name, address, company, position, or association subscription. Regardless of what your short-term plans are, I highly recommend that you choose a subscription software that allows you to customize the amount of personal data you can collect. The subscriber database should also have a search feature and be easily customizable.
The confirmation email is the most important message you'll send to someone after they've purchased from you. The confirmation email is what gets people in the right mindset for taking action. It also acts to reassure your customer that their purchase has been successful. This is the first communication your...
If you’ve ever wondered how to plan an event online, now is the time to learn. With 2020 being the year of Zoom, it’s no surprise that holding virtual events has skyrocketed as traditional live events are on hold. But you might be wondering, "Is that good thing?" If you’ve...
Website or Social Media? Or both? At some point most business owners find themselves thinking, “Do I really need a website?” And at some point most business owners also find themselves thinking, “Do I really need to be on social media?” DO I REALLY NEED A WEBSITE IN THIS SOCIAL...
The truth of the adage ‘a picture is worth a thousand words’ has never been disputed. Besides adding visual appeal to your website, images can enrich and emphasise the meaning of your articles. They are an effective tool to stimulate interest and attract a reader’s attention to your content....
Your homepage is the first impression any prospective member has of your business. Getting it right can be the difference between gaining or losing business. Here are some top pointers to ensure that your homepage presents the best possible image to those who visit. 1. Who’s it for? Knowing your...
Online courses are all the rage and rightly so. They are one viable way of producing passive income for entrepreneurs who have expertise to share. You may have been already sharing your gifts, but possibly in a live classroom situation or coaching program. When giving live classes or coaching, there...
Choose the best content experience for your members. Planning is Paramount You know you’ve created some awesome blog posts, videos, services, products or course material for your members. You can’t wait to offer them on your membership website. But wait a minute, how do you set it all up? The...
Promoting your membership website. Once you build your membership site and launch it, that’s just the beginning. A membership website is definitely not a “set it and forget it” kind of project. The whole idea is to keep it current, active, and keep your members happy and continuing to buy...
So you've made the decision to start a membership website. How exciting! Exciting because it's new, and exciting because it's a way of monetizing your business that can be very profitable. All those dreams start swirling around in your head about how it's going to work! Like membership levels...drip content...courses...lessons...downloads...pdf's...videos...podcasts...public...
Streamline your workflow and increase your productivity Managing your membership website, as you may know by now, is not something you dip into once in a while, but is a regular practice. As the business owner, you are responsible for getting and retaining clients on an ongoing basis. The most...
