Website or Social Media? Or both? At some point most business owners find themselves thinking, “Do I really need a website?” And at some point most business owners also find themselves thinking, “Do I really need to be on social media?” DO I REALLY NEED A WEBSITE IN THIS SOCIAL...
The truth of the adage ‘a picture is worth a thousand words’ has never been disputed. Besides adding visual appeal to your website, images can enrich and emphasise the meaning of your articles. They are an effective tool to stimulate interest and attract a reader’s attention to your content....
Your homepage is the first impression any prospective member has of your business. Getting it right can be the difference between gaining or losing business. Here are some top pointers to ensure that your homepage presents the best possible image to those who visit. 1. Who’s it for? Knowing your...
Online courses are all the rage and rightly so. They are one viable way of producing passive income for entrepreneurs who have expertise to share. You may have been already sharing your gifts, but possibly in a live classroom situation or coaching program. When giving live classes or coaching, there...
Choose the best content experience for your members. Planning is Paramount You know you’ve created some awesome blog posts, videos, services, products or course material for your members. You can’t wait to offer them on your membership website. But wait a minute, how do you set it all up? The...
Promoting your membership website. Once you build your membership site and launch it, that’s just the beginning. A membership website is definitely not a “set it and forget it” kind of project. The whole idea is to keep it current, active, and keep your members happy and continuing to buy...
So you've made the decision to start a membership website. How exciting! Exciting because it's new, and exciting because it's a way of monetizing your business that can be very profitable. All those dreams start swirling around in your head about how it's going to work! Like membership levels...drip content...courses...lessons...downloads...pdf's...videos...podcasts...public...
Podcasting is a very big deal at the moment, and it is a fantastic way to market your membership site by showing off your expertise, aligning yourself with influencers in your industry, and ‘humanising’ yourself to your audience. According to a recent report by podcastinsights.com, 50% of US homes are...
If you want to create a really engaged community within your membership website, then it pays to go above and beyond with your content. At the most basic level, you should be aware of different learning styles and content consumption preferences, and ensure that your membership site has a good...
It doesn’t matter how long you’ve been running your membership website, at some point you’re going to face the perennial problem of content creators – the overwhelming pressure to keep feeding the content beast. From tweets to blog posts, email newsletters to members-only content, there is a huge amount of...
