Web design is more than just fonts and colors, although that is part of it. Design is also another way of describing the “look and feel” of a website – how the site looks to the user and how it feels when he or she is interacting with it. The look and feel of a website can also be described as the website’s “personality.” Your website’s personality should reflect the type of business you have and what you offer, as well as your audience. What does your tribe respond to in terms of design (look) and interaction (feel)? A financial website will have a different look and feel than a photographer’s portfolio. The former will be more straight forward and the latter will be more creative with lines that flow. That’s just an example. Our blog offers many posts with design advice and information, from tools and resources to a look at how each color affects web users psychologically.
Streamline your workflow and increase your productivity Managing your membership website, as you may know by now, is not something you dip into once in a while, but is a regular practice. As the business owner, you are responsible for getting and retaining clients on an ongoing basis. The most...
Podcasting is a very big deal at the moment, and it is a fantastic way to market your membership site by showing off your expertise, aligning yourself with influencers in your industry, and ‘humanising’ yourself to your audience. According to a recent report by podcastinsights.com, 50% of US homes are...
If you want to create a really engaged community within your membership website, then it pays to go above and beyond with your content. At the most basic level, you should be aware of different learning styles and content consumption preferences, and ensure that your membership site has a good...
It doesn’t matter how long you’ve been running your membership website, at some point you’re going to face the perennial problem of content creators – the overwhelming pressure to keep feeding the content beast. From tweets to blog posts, email newsletters to members-only content, there is a huge amount of...
Video is huge online right now, and is only going to get bigger. To help you craft the perfect videos for your membership site, SubHub has compiled a list of the best online resources for all budding video-makers. Annnnd Action! 1. Film Riot Hosted by the hyper-active Ryan Connolly, Film...
A content plan is a forward looking diary of all the content you want to publish on your membership site, who’s going to create it and the dates it should be ready. It should include written articles, podcasts, videos, downloads, ebooks, etc. Most website owners don’t bother with a...
‘What are the most popular examples for membership websites?’ is one of our most frequently asked questions, so below is a brief guide that’s been compiled to answer just that. These membership website examples should provide an idea of what works and why, but it’s by no means a definitive...
I was once a member of the He-Man fan club. I've kept that secret to myself for nearly 25 years and it feels good to finally admit it. My Masters of the Universe name? Kalvos (although I preferred the shortened form, Kal). On payment of a membership fee I was...
Your website content should do more than just present information. It needs to engage the reader, boost your search engine rankings and reinforce your brand. Great content drives free traffic, creates loyalty, and ultimately leads to success. Here are 10 ways to get great quality content for your website. (more…)
It's an amazing feeling when someone contacts your business through the company web site and is completely sold during the telephone follow up. Unfortunately, countless professionals end up losing business because their web site is poorly designed and doesn’t use an efficient process for generating and capturing leads. (more…)
