A subscription website is only as good as the content. The content needs to be relevant, exclusive, entertaining and has personality. To achieve this and more requires thought and planning. These articles should help guide you through the planning process. Invest the time to create a content plan before you launch and keep it updated as your website grows.
Newspapers are now urgenty looking into using paywalls for their online news content, in an effort to offset the combined force of Google, Twitter and the likes of the BBC. I’ve previously argued that news has always been a loss leader: broadcasters have cross-subsidised news and documentaries with drama and...
For as long as the Internet has existed there has been an argument between free and paid content. Some argue all content should be free. Others say if content has value it should be paid for . . . then there are the many shades of grey between these two...
Writing really good sales copy is a tremendously valuable skill. One exceptional copywriter I met earns $400,000 a year writing salesletters. He guarantees his letters will outsell any letter that his client writes themselves ...or they don't need to pay him. He has never not been paid. When I asked...
Email newsletters are a very important tool for communicating with your audience. They build relationships, trust and loyalty. However, the benefits from a newsletter are only realized if the email is actually opened. The most critical part of an email is the subject line. This alone can determine how successful...
Over the last couple of years I have spoken to dozens of traditional publishers who are trying to work out how to reinvent their business for the digital age. Nearly all of them are making ONE BIG MISTAKE. They are looking at their own industry for the answers. They listen...
Advertising revenues are filtering down from the big global portals (Yahoo, MSN, AOL, etc) to the smaller niche content websites. The days when advertisers were just focused on the number of people who viewed their ads are gone. Today the relevancy of the audience is what is most important. This...
The phrase content monetization is being used more and more frequently, but it is hard to find a definition or detailed description of what it means. So, I thought I would give it a go.First I should define what I include ‘online content’ in the context of online content monetization?I define it as...
One of the questions we get asked most frequently at SubHub is "what are the good niches for a subscription or membership business?" The answer is very simple: whatever your passion is. You can create a membership model based on any type of business, but the one thing you don't...
After two years of writing a book, it’s almost finished. Hooray! I had always envisaged that I would publish through a traditional print publisher. However as publication date approaches, I’m having some doubts. Do I really want to hand over complete control of two years of painstaking work in exchange...
Niche content membership websites are one of the fastest growing areas of internet business. There are thousands of individuals and small businesses making significant revenue from a wide range of subjects. However like in any area of business there are some sites that struggle and others that fail. From my...
