Web design is more than just fonts and colors, although that is part of it. Design is also another way of describing the “look and feel” of a website – how the site looks to the user and how it feels when he or she is interacting with it. The look and feel of a website can also be described as the website’s “personality.” Your website’s personality should reflect the type of business you have and what you offer, as well as your audience. What does your tribe respond to in terms of design (look) and interaction (feel)? A financial website will have a different look and feel than a photographer’s portfolio. The former will be more straight forward and the latter will be more creative with lines that flow. That’s just an example. Our blog offers many posts with design advice and information, from tools and resources to a look at how each color affects web users psychologically.
The most successful membership websites aren’t defined by their visual beauty but by their ability to deliver a positive user experience. This means a design that foremost focuses on meeting the needs of the user. One of the guiding principles of UX (user experience) design is Hick’s Law. In 1952,...
It seems like just yesterday everyone was discussing the new up and coming web design trends for 2015, and now here we are with 2020 just around the corner. If you haven’t updated your website in a few years, or are just interested in new web design tips that will...
SubHub client, AirBarFit, had definite ideas about how she imagined delivering her energetic fitness brand. She wanted a homepage that matched her own high-voltage personal style, projected her motivational message of transformative fitness and left visitors feeling they were on the path to empowerment. Through her use of color, font,...
A guide to choosing the perfect color palette for your website Color is a visitor's first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices, create brand awareness, they actually trigger specific emotions and influence conversion rates. A user’s opinion...
Using our business template as a foundation, Thrive Yoga, illustrates how easy it is to customise a standard SubHub template with their own brand identity. By replacing the font, modifying the color palette and adding icons, Thrive Yoga was able to create a website that represents and reflects its own...
The truth of the adage ‘a picture is worth a thousand words’ has never been disputed. Besides adding visual appeal to your website, images can enrich and emphasise the meaning of your articles. They are an effective tool to stimulate interest and attract a reader’s attention to your content....
Your homepage is the first impression any prospective member has of your business. Getting it right can be the difference between gaining or losing business. Here are some top pointers to ensure that your homepage presents the best possible image to those who visit. 1. Who’s it for? Knowing your...
When designing your homepage, give some consideration to the shapes you might incorporate. There is a demonstrated psychology behind shapes and the emotions they can evoke. Circles, in particular, elicit powerful associations to the natural world, movement, completion and wellbeing. Employing circles in the visual storytelling of your brand can...
Looking at a blank canvas when starting a website can be pretty daunting. Where to begin? Usually you want to start with content. Once you have enough content ready to go, you’ll be all set to start the design process. But again, that blank page is still staring at you....
Converting visitors to members Building a membership website homepage requires some strategy if it’s to succeed in getting a visitor to become a subscriber. Membership homepages need content designed to introduce, inform, build trust, peak interest and prompt the subscription of a visitor. And they also need to be optimised...
