Design

Web design is more than just fonts and colors, although that is part of it. Design is also another way of describing the “look and feel” of a website – how the site looks to the user and how it feels when he or she is interacting with it. The look and feel of a website can also be described as the website’s “personality.” Your website’s personality should reflect the type of business you have and what you offer, as well as your audience. What does your tribe respond to in terms of design (look) and interaction (feel)? A financial website will have a different look and feel than a photographer’s portfolio. The former will be more straight forward and the latter will be more creative with lines that flow. That’s just an example. Our blog offers many posts with design advice and information, from tools and resources to a look at how each color affects web users psychologically.

customise templates

How to build a fitness brand identity like AirBarFit

SubHub client, AirBarFit, had definite ideas about how she imagined delivering her energetic fitness brand. She wanted a homepage that matched her own high-voltage personal style, projected her motivational message of transformative fitness and left visitors feeling they were on the path to empowerment. Through her use of color, font,...

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communicate with color

Communicate with Color

A guide to choosing the perfect color palette for your website Color is a visitor's first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices, create brand awareness, they actually trigger specific emotions and influence conversion rates. A user’s opinion...

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customise templates

How to build a brand identity like Thrive Yoga

Using our business template as a foundation, Thrive Yoga, illustrates how easy it is to customise a standard SubHub template with their own brand identity. By replacing the font, modifying the color palette and adding icons, Thrive Yoga was able to create a website that represents and reflects its own...

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Jonny Caspari

A Treasure Trove of Free Images

  The truth of the adage ‘a picture is worth a thousand words’ has never been disputed. Besides adding visual appeal to your website, images can enrich and emphasise the meaning of your articles. They are an effective tool to stimulate interest and attract a reader’s attention to your content....

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circle shaped frame

Create Circle Framed Images

When designing your homepage, give some consideration to the shapes you might incorporate. There is a demonstrated psychology behind shapes and the emotions they can evoke. Circles, in particular, elicit powerful associations to the natural world, movement, completion and wellbeing. Employing circles in the visual storytelling of your brand can...

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Web Design Tips to Make your Site Stand Out

Looking at a blank canvas when starting a website can be pretty daunting.  Where to begin? Usually you want to start with content.  Once you have enough content ready to go, you’ll be all set to start the design process.  But again, that blank page is still staring at you....

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building membership website

How to Build a Membership Website Homepage

Converting visitors to members Building a membership website homepage requires some strategy if it’s to succeed in getting a visitor to become a subscriber. Membership homepages need content designed to introduce, inform, build trust, peak interest and prompt the subscription of a visitor. And they also need to be optimised...

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