SubHub client, AirBarFit, had definite ideas about how she imagined delivering her energetic fitness brand. She wanted a homepage that matched her own high-voltage personal style, projected her motivational message of transformative fitness and left visitors feeling they were on the path to empowerment. Through her use of color, font,...
A guide to choosing the perfect color palette for your website Color is a visitor's first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices, create brand awareness, they actually trigger specific emotions and influence conversion rates. A user’s opinion...
Using our business template as a foundation, Thrive Yoga, illustrates how easy it is to customise a standard SubHub template with their own brand identity. By replacing the font, modifying the color palette and adding icons, Thrive Yoga was able to create a website that represents and reflects its own...
The truth of the adage ‘a picture is worth a thousand words’ has never been disputed. Besides adding visual appeal to your website, images can enrich and emphasise the meaning of your articles. They are an effective tool to stimulate interest and attract a reader’s attention to your content....
Your homepage is the first impression any prospective member has of your business. Getting it right can be the difference between gaining or losing business. Here are some top pointers to ensure that your homepage presents the best possible image to those who visit. 1. Who’s it for? Knowing your...
When designing your homepage, give some consideration to the shapes you might incorporate. There is a demonstrated psychology behind shapes and the emotions they can evoke. Circles, in particular, elicit powerful associations to the natural world, movement, completion and wellbeing. Employing circles in the visual storytelling of your brand can...
Looking at a blank canvas when starting a website can be pretty daunting. Where to begin? Usually you want to start with content. Once you have enough content ready to go, you’ll be all set to start the design process. But again, that blank page is still staring at you....
Engage visitors with icons. When building your homepage, don’t overlook the many benefits of incorporating icons into your website design. These simple graphics can pack a powerful punch. Their elementary forms can enrich minimal content and provide page structure by rendering a visual division between text sections. Icons have...
“I’m not a designer”, “Photoshop makes my eyes glaze over”, “I want to create visually stunning graphics that attract the right audience to my brand” These are some of the frustrations that I hear over and over again from fellow entrepreneurs that want to step up their design game but...
As a business owner, your website is where you want your audience to go. Here they can find out more about how you can help them solve their problems or achieve their vision. New graphics, new contact info, new pricing, added services or new products can cause an immediate need to update...
