SEO is vital to increasing traffic to your membership site Once your site is live and the initial content is loaded you will want to quickly start building traffic…….. and not just any traffic. You neeed highly targetted and relevant people visiting your site. Most of your marketing will be undertaken online using the many new and exciting digital marketing techniques. Many of these are outlined below. Lets get traffic!
The proper use of headings on a website’s homepage plays an important role in both enhancing user engagement and optimising your site for search. Headings help readers and search engines to understand what your site is about, what is important and how your content is all connected. Headings provide structure....
The most successful membership websites aren’t defined by their visual beauty but by their ability to deliver a positive user experience. This means a design that foremost focuses on meeting the needs of the user. One of the guiding principles of UX (user experience) design is Hick’s Law. In 1952,...
It seems like just yesterday everyone was discussing the new up and coming web design trends for 2015, and now here we are with 2020 just around the corner. If you haven’t updated your website in a few years, or are just interested in new web design tips that will...
SubHub client, AirBarFit, had definite ideas about how she imagined delivering her energetic fitness brand. She wanted a homepage that matched her own high-voltage personal style, projected her motivational message of transformative fitness and left visitors feeling they were on the path to empowerment. Through her use of color, font,...
A guide to choosing the perfect color palette for your website Color is a visitor's first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices, create brand awareness, they actually trigger specific emotions and influence conversion rates. A user’s opinion...
Using our business template as a foundation, Thrive Yoga, illustrates how easy it is to customise a standard SubHub template with their own brand identity. By replacing the font, modifying the color palette and adding icons, Thrive Yoga was able to create a website that represents and reflects its own...
The truth of the adage ‘a picture is worth a thousand words’ has never been disputed. Besides adding visual appeal to your website, images can enrich and emphasise the meaning of your articles. They are an effective tool to stimulate interest and attract a reader’s attention to your content....
Your homepage is the first impression any prospective member has of your business. Getting it right can be the difference between gaining or losing business. Here are some top pointers to ensure that your homepage presents the best possible image to those who visit. 1. Who’s it for? Knowing your...
When designing your homepage, give some consideration to the shapes you might incorporate. There is a demonstrated psychology behind shapes and the emotions they can evoke. Circles, in particular, elicit powerful associations to the natural world, movement, completion and wellbeing. Employing circles in the visual storytelling of your brand can...
Looking at a blank canvas when starting a website can be pretty daunting. Where to begin? Usually you want to start with content. Once you have enough content ready to go, you’ll be all set to start the design process. But again, that blank page is still staring at you....
