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4. Professional Navigation & Design

Layout and navigation make a site easy to use. Great design makes it inviting and the experience enjoyable. In the fourth video of the series I recommend the best layout based on what the leading websites on the internet have discovered; explain how to build your navigation, and finally list...

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Trademark Traps: Don’t Sink Your Brand

There is much to consider when selecting a new trademark.  The initial joy of playing with possible names and sketching logo designs should be tempered with a realistic perspective on the rights and responsibilities of the trademark owner. The logical initial considerations of identifying the business to the market it...

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Free and Cheap Stock Images and Photos

Images can make or break a website. This article provides a well researched list of the best free and cheap stock image sites on the internet. When photos and illustrations are well chosen and relevant to the content, they greatly improve your customer’s experience and enjoyment. Irrelevant eye-candy serves no...

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Publishers are Looking at the Wrong Role Models

Over the last couple of years I have spoken to dozens of traditional publishers who are trying to work out how to reinvent their business for the digital age. Nearly all of them are making ONE BIG MISTAKE. They are looking at their own industry for the answers. They listen...

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The 5 Challenges of Implementing Membership Software

If you want to run a membership site with either free or paid membership you essentially have two affordable choices: You can purchase membership software and install it on your server. The software can either plug into your existing website (e.g. Amember plugs into WordPress), or it can be complete solution...

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Where to Find Cheap & Royalty Free Images

In the not too distant past, the stock photo image market was an expensive and confusing place to source images. A handful of large photo stock companies dominated the market and fixed the prices out of reach for small website owners. This situation has dramatically changed over the last five...

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