Marketing and Growth

Once your site is live and the initial content is loaded you will want to quickly start building traffic…….. and not just any traffic. You need highly targetted and relevant people visiting your site. Most of your marketing will be undertaken online using the many new and exciting digital marketing techniques. Many of these are outlined below. Let’s get traffic!

How to Create a Landing Page That Converts

Creating a landing page that converts is incredibly important for any membership website or web-based business. They are surprisingly easy to get wrong, but the following guidelines should set you on the path to profit. Calls-to-Action THE most important component of any landing page is knowing what action you want...

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4. Professional Navigation & Design

Layout and navigation make a site easy to use. Great design makes it inviting and the experience enjoyable. In the fourth video of the series I recommend the best layout based on what the leading websites on the internet have discovered; explain how to build your navigation, and finally list...

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Trademark Traps: Don’t Sink Your Brand

There is much to consider when selecting a new trademark.  The initial joy of playing with possible names and sketching logo designs should be tempered with a realistic perspective on the rights and responsibilities of the trademark owner. The logical initial considerations of identifying the business to the market it...

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Free and Cheap Stock Images and Photos

Images can make or break a website. This article provides a well researched list of the best free and cheap stock image sites on the internet. When photos and illustrations are well chosen and relevant to the content, they greatly improve your customer’s experience and enjoyment. Irrelevant eye-candy serves no...

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Where to Find Cheap & Royalty Free Images

In the not too distant past, the stock photo image market was an expensive and confusing place to source images. A handful of large photo stock companies dominated the market and fixed the prices out of reach for small website owners. This situation has dramatically changed over the last five...

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