Design

Web design is more than just fonts and colors, although that is part of it. Design is also another way of describing the “look and feel” of a website – how the site looks to the user and how it feels when he or she is interacting with it. The look and feel of a website can also be described as the website’s “personality.” Your website’s personality should reflect the type of business you have and what you offer, as well as your audience. What does your tribe respond to in terms of design (look) and interaction (feel)? A financial website will have a different look and feel than a photographer’s portfolio. The former will be more straight forward and the latter will be more creative with lines that flow. That’s just an example. Our blog offers many posts with design advice and information, from tools and resources to a look at how each color affects web users psychologically.

white marketing speech bubble on orange background

Trademark Traps: Don’t Sink Your Brand

There is much to consider when selecting a new trademark.  The initial joy of playing with possible names and sketching logo designs should be tempered with a realistic perspective on the rights and responsibilities of the trademark owner. The logical initial considerations of identifying the business to the market it...

Continue Reading
white thumbs up icon on blue background

Free and Cheap Stock Images and Photos

Images can make or break a website. This article provides a well researched list of the best free and cheap stock image sites on the internet. When photos and illustrations are well chosen and relevant to the content, they greatly improve your customer’s experience and enjoyment. Irrelevant eye-candy serves no...

Continue Reading
white thumbs up icon on blue background

Where to Find Cheap & Royalty Free Images

In the not too distant past, the stock photo image market was an expensive and confusing place to source images. A handful of large photo stock companies dominated the market and fixed the prices out of reach for small website owners. This situation has dramatically changed over the last five...

Continue Reading