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Ten Guidelines For Running An Online Competition

Magazine and newspaper publishers have always understood the power of competitions to increase engagement and loyalty, but surprisingly few bloggers and niche online publishers use them. This is a really big opportunity missed. Running an online competition can be easy, hassle-free and the prizes can be cheap. Here are 10...

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How to Improve Your Email Newsletter Open Rates

Are your newsletter open rates simply dismal? While a normal 'open rate' is classed as 20-30% [Source: MailChimp], this can vary greatly, dependant on your list, your content, the frequency of your campaigns and how fatigued your recipients are. Here is a list of the most common causes of below average...

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How To Build Your Reputation On The Internet

Introduction Whenever someone applies for a job with my company the first thing I do is search for them on Google. Likewise, if a consultant, freelancer or contractor offers their services, Google becomes their CV. If I can’t find them on the Internet, which is quite unusual, I don’t rule...

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50 Ways to Promote Your Book

After two years of writing a book it’s almost finished. Hooray! I had always envisaged that I would publish through a traditional print publisher. However as publication date approaches I’m having some doubts. Do I really want to hand over complete control of two years painstaking work in exchange for...

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