SEO is vital to increasing traffic to your membership site Once your site is live and the initial content is loaded you will want to quickly start building traffic…….. and not just any traffic. You neeed highly targetted and relevant people visiting your site. Most of your marketing will be undertaken online using the many new and exciting digital marketing techniques. Many of these are outlined below. Lets get traffic!
A simple tweak that delivers a big SEO impact. We all know how important SEO is and working to boost your website’s performance should be thought of as an ongoing process. One of the most immediate ways you can improve your site’s ranking is by...
What is content monetization? Put simply, monetization describes the process of generating revenue from online content. Current popular avenues for monetizing content include advertising on google ads, youtube or facebook/instagram. Retargeting via Facebook and Google offer even greater potential for income by generating leads from visitors who have been on...
Streamline your workflow and increase your productivity Managing your membership website, as you may know by now, is not something you dip into once in a while, but is a regular practice. As the business owner, you are responsible for getting and retaining clients on an ongoing basis. The most...
Whether you run your membership site as a side hustle or your main source of income, figuring out how much money you actually need it to make is crucial to its (and your) success. We often talk about money in vague terms, like ‘enough’, or ‘more’, but in this post...
Podcasting is a very big deal at the moment, and it is a fantastic way to market your membership site by showing off your expertise, aligning yourself with influencers in your industry, and ‘humanising’ yourself to your audience. According to a recent report by podcastinsights.com, 50% of US homes are...
Price increases are a fact of life for business owners, and membership websites are no different. Whether it’s to keep up with inflation, or high demand, or just because you need extra revenue to fund improvements, at some point you will need to raise your membership prices. But how can...
“The site has only been up for a couple of months, but all through January and February we've had over a thousand people on the website. And the time they're spending on the website is amazing! One of our founders used to work for a big media magazine and they...
Choosing the right subscription price for your membership website will determine how profitable your website is. Get the price too low and your costs, marketing in particular, will eat into your margin. You could also put people off if the price point gives the perception of low value. Get the...
Competitions are an excellent addition to your marketing and community-building mix. They're a useful tool for increasing engagement and loyalty among your existing members and subscribers, and they're a fun, low-pressure way to spread the word about your membership site. Running a competition also gives people who've never heard of...
Affiliate income is a great way to add an additional income stream to your business with very little effort. It takes a little bit of work to get started, but once you’ve got it set up, you can mostly forget about it – apart from seeing the extra money in...
