Design

Web design is more than just fonts and colors, although that is part of it. Design is also another way of describing the “look and feel” of a website – how the site looks to the user and how it feels when he or she is interacting with it. The look and feel of a website can also be described as the website’s “personality.” Your website’s personality should reflect the type of business you have and what you offer, as well as your audience. What does your tribe respond to in terms of design (look) and interaction (feel)? A financial website will have a different look and feel than a photographer’s portfolio. The former will be more straight forward and the latter will be more creative with lines that flow. That’s just an example. Our blog offers many posts with design advice and information, from tools and resources to a look at how each color affects web users psychologically.

Membership site

The Making of a Member

‘Just give us your money.’ It might sound blunt but this, in reality, is how a lot of companies sees customers - a cash machine ploughing bucks into their increasingly fattening cow.  But people are paying subscriptions for your service/information. You don’t have customers, you have members. They are two...

Continue Reading