Managing Members

At the heart of all subscription management software is a database that collects information from subscribers.  The quantity of information collected will vary from one site to another.  For example, a free subscription site may only collect email addresses, while an expensive business site may collect data including name, address, company, position, or association subscription.  Regardless of what your short-term plans are, I highly recommend that you choose a subscription software that allows you to customize the amount of personal data you can collect.  The subscriber database should also have a search feature and be easily customizable.

Membership site

The Making of a Member

‘Just give us your money.’ It might sound blunt but this, in reality, is how a lot of companies sees customers - a cash machine ploughing bucks into their increasingly fattening cow.  But people are paying subscriptions for your service/information. You don’t have customers, you have members. They are two...

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