Web design is more than just fonts and colors, although that is part of it. Design is also another way of describing the “look and feel” of a website – how the site looks to the user and how it feels when he or she is interacting with it. The look and feel of a website can also be described as the website’s “personality.” Your website’s personality should reflect the type of business you have and what you offer, as well as your audience. What does your tribe respond to in terms of design (look) and interaction (feel)? A financial website will have a different look and feel than a photographer’s portfolio. The former will be more straight forward and the latter will be more creative with lines that flow. That’s just an example. Our blog offers many posts with design advice and information, from tools and resources to a look at how each color affects web users psychologically.
Productivity booster: streamlining workflow Managing your membership website, as you may know by now, is not something you dip into once in a while, but is a regular practice. As the business owner, you are responsible for getting and retaining clients on an ongoing basis. The most popular (and successful)...
The confirmation email is the most important message you'll send to someone after they've purchased from you. The confirmation email is what gets people in the right mindset for taking action. It also acts to reassure your customer that their purchase has been successful. This is the first communication your...
Online courses are all the rage, and rightly so. They are one viable way of producing passive income for entrepreneurs who have expertise to share. You may have been already sharing your gifts, but possibly in a live classroom situation or coaching program. When giving live classes or coaching, there...
Choose the best subscription model and content experience for your members. Content Planning is Paramount You know you’ve created some awesome blog posts, videos, services, products or course material for your members, you need members to purchase them. But wait a minute, how do you set it all up? The...
This is a guest post by Carolyn Morgan. Many website owners or bloggers can struggle to build a community of active members and encourage contributions, both on their own sites and on the social sites they use to channel traffic. While I don't claim to have all the answers, below...
Many people who find themselves in a leadership role for the first time take a little while to get settled. Learning how to manage a team and give directives is no easy art. While they're figuring that out, some new managers fall back on preconceived notions about what leaders look...
Getting to know you, Getting to know all about you, EVERYBODY! Getting to like you, Getting to ... um ... de-de-da-da *ahem* Soooo…we don’t actually know the lyrics. But feel free to open the video on YouTube and let this jaunty musical number accompany this piece as we explore...
‘Just give us your money.’ It might sound blunt but this, in reality, is how a lot of companies sees customers - a cash machine ploughing bucks into their increasingly fattening cow. But people are paying subscriptions for your service/information. You don’t have customers, you have members. They are two...
For many online businesses the most valuable asset they have is their mailing list. This is the list of people who have signed up to receive a product, newsletter or gift and who have indicated that they are happy to receive regular correspondence from you in the future. These are...
Are your newsletter open rates simply dismal? While a normal 'open rate' is classed as 20-30% [Source: MailChimp], this can vary greatly, dependant on your list, your content, the frequency of your campaigns and how fatigued your recipients are. Here is a list of the most common causes of below-average open...
