Member Conversations

The Making of a Member

‘Just give us your money.’ It might sound blunt but this, in reality, is how a lot of companies sees customers - a cash machine ploughing bucks into their increasingly fattening cow.  But people are paying subscriptions for your service/information. You don’t have customers, you have members. They are two...

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9. Advanced Marketing

In this video I look at some advanced, but easy to learn, marketing techniques for driving traffic to your website without becoming too reliant on Google. The technique I'm going to focus on is called Social Media Marketing, or SMM. You will learn how to publish content, share expertise and...

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Cookie Directive

What is a cookie? A cookie is a chunk of data stored in your browser/device as a small text file by a website when a page is visited. This data is then sent back to the website on subsequent visits or when you navigate different pages within the domain. This...

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Charging the Right Price for Membership

Choosing the right subscription price for your membership website will determine how profitable your website is. Get the price too low and your costs, marketing in particular, will eat into your margin. You could also put people off if the price point gives the perception of low value. Get the...

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How to Improve Your Email Newsletter Open Rates

Are your newsletter open rates simply dismal? While a normal 'open rate' is classed as 20-30% [Source: MailChimp], this can vary greatly, dependant on your list, your content, the frequency of your campaigns and how fatigued your recipients are. Here is a list of the most common causes of below average...

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Tips for Creating an Active Online Community

Many website owners or bloggers can struggle to build a community of active members and encourage contributions, both on their own sites and on the social sites they use to channel traffic. While I don’t claim to have all the answers, below I've outlined some approaches that I have seen...

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Subscription or Membership Websites – Top 10 Subjects

One of the questions I get asked most frequently is "what are the most popular subjects for subscription or membership websites?" Before showing you the list, I want to make a very important point. There are dozens of successful membership sites in the niches below, which clearly suggest that there...

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