The most important moment in the sales cycle comes just after someone hits your ‘buy now’ button and transforms from a prospect into a customer. It is at this moment that they are most receptive to you – and what you do next will influence their impression of your business...
When you embark on any new venture, or start exploring a new subject, there are always words and phrases that you need to learn. These are often familiar words that have a brand new meaning in this unfamiliar context. Creating a membership site is no different, and trying to figure...
Many people who find themselves in a leadership role for the first time take a little while to get settled. Learning how to manage a team and give directives is no easy art. While they're figuring that out, some new managers fall back on preconceived notions about what leaders look...
Email is by far one of the best digital marketing solutions to have in your toolbox. However, with this approach there is plenty of room for error amid an industry rife with regulations; delivery, filtering and other technology concerns and a glut of ever-evolving best practices. While email marketing is...
Sometimes, familiarity with our own website can blind us to its flaws. A nifty, free service called Peek now gives you the opportunity to view your website with new eyes. It offers user evaluations of blogs and websites. Just go to https://peek.usertesting.com/ and enter your URL. Within hours, you’ll receive...
There’s a lot of competition out there; a whole Internet’s worth in fact. So how can you be sure to stay ahead of the game and keep people logging onto your site rather than some rival’s? Well, it’s wise to take note of what your customers want and what they...
So, your website’s live and is racking-up more hits than a Beatles tribute act. Global domination awaits. But how do you convince people to jump aboard and join your fledgling empire? What converts initial interest into sales, and how are you going to build a brand? Much can be learned...
Choosing the right subscription price for your membership website will determine how profitable your website is. Get the price too low and your costs, marketing in particular, will eat into your margin. You could also put people off if the price point gives the perception of low value. Get the...
Running your own membership site is one of the most fun, rewarding and profitable ‘jobs’ you can do. However, like any business, you need to go into it with your eyes wide open. Having reviewed literally hundreds of membership sites, I have made a few key observations which I hope...
Guest Article by Alex Sysoef, the publisher of the successful 'Wordpress How to Spotter' blog. This might sound strange coming from me, considering that I make my online living taking full advantage of the membership management capabilities offered by WordPress and yet, here is my statement: You Should NEVER Use...
