At the heart of all subscription management software is a database that collects information from subscribers. The quantity of information collected will vary from one site to another. For example, a free subscription site may only collect email addresses, while an expensive business site may collect data including name, address, company, position, or association subscription. Regardless of what your short-term plans are, I highly recommend that you choose a subscription software that allows you to customize the amount of personal data you can collect. The subscriber database should also have a search feature and be easily customizable.
The confirmation email is the most important message you'll send to someone after they've purchased from you. The confirmation email is what gets people in the right mindset for taking action. It also acts to reassure your customer that their purchase has been successful. This is the first communication your...
The most important moment in the sales cycle comes just after someone hits your ‘buy now’ button and transforms from a prospect into a customer. It is at this moment that they are most receptive to you – and what you do next will influence their impression of your business...
Email is by far one of the best digital marketing solutions to have in your toolbox. However, with this approach there is plenty of room for error amid an industry rife with regulations; delivery, filtering and other technology concerns and a glut of ever-evolving best practices. While email marketing is...
Sometimes, familiarity with our own website can blind us to its flaws. A nifty, free service called Peek now gives you the opportunity to view your website with new eyes. It offers user evaluations of blogs and websites. Just go to https://peek.usertesting.com/ and enter your URL. Within hours, you’ll receive...
There’s a lot of competition out there; a whole Internet’s worth in fact. So how can you be sure to stay ahead of the game and keep people logging onto your site rather than some rival’s? Well, it’s wise to take note of what your customers want and what they...
So, your website’s live and is racking-up more hits than a Beatles tribute act. Global domination awaits. But how do you convince people to jump aboard and join your fledgling empire? What converts initial interest into sales, and how are you going to build a brand? Much can be learned...
Choosing the right subscription price for your membership website will determine how profitable your website is. Get the price too low and your costs, marketing in particular, will eat into your margin. You could also put people off if the price point gives the perception of low value. Get the...
Running your own membership site is one of the most fun, rewarding and profitable ‘jobs’ you can do. However, like any business, you need to go into it with your eyes wide open. Having reviewed literally hundreds of membership sites, I have made a few key observations which I hope...
The first 100 paying customers is always the hardest. Once you have this critical mass it gets much easier to attract new members. Every membership website is different but the process outlined below works well across most sectors. Before we get started on the marketing, building traffic and converting browsers...
