5 Email Missteps Every Online Marketer Must Know

Email is by far one of the best digital marketing solutions to have in your toolbox. However, with this approach there is plenty of room for error amid an industry rife with regulations; delivery, filtering and other technology concerns and a glut of ever-evolving best practices. While email marketing is...

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Take a Peek at Your Usability

Sometimes, familiarity with our own website can blind us to its flaws. A nifty, free service called Peek now gives you the opportunity to view your website with new eyes. It offers user evaluations of blogs and websites. Just go to https://peek.usertesting.com/ and enter your URL. Within hours, you’ll receive...

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Cracking The Paywall

So, your website’s live and is racking-up more hits than a Beatles tribute act. Global domination awaits. But how do you convince people to jump aboard and join your fledgling empire? What converts initial interest into sales, and how are you going to build a brand? Much can be learned...

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9. Advanced Marketing

In this video I look at some advanced, but easy to learn, marketing techniques for driving traffic to your website without becoming too reliant on Google. The technique I'm going to focus on is called Social Media Marketing, or SMM. You will learn how to publish content, share expertise and...

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7. Prepare For Launch

Having been involved with the launch of several hundred websites, there are some things that are consistently done badly. In this video we highlight what they are so you can prepare your site for a perfect launch. It is often the last 10% of any project that makes a huge...

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