Getting Personal – How much of you should you market?

In 2003 documentary ‘The Corporation,’ film-makers Mark Achbar and Jennifer Abbot highlighted the psychopathic tendencies of huge multinationals. And brands are talking to us like never before, just look at companies like Innocent. There’s even a whole area of business psychology devoted to discovering your brand personality. Why are we...

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The Making of a Member

‘Just give us your money.’ It might sound blunt but this, in reality, is how a lot of companies sees customers - a cash machine ploughing bucks into their increasingly fattening cow.  But people are paying subscriptions for your service/information. You don’t have customers, you have members. They are two...

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How to Create a Landing Page That Converts

Creating a landing page that converts is incredibly important for any membership website or web-based business. They are surprisingly easy to get wrong, but the following guidelines should set you on the path to profit. Calls-to-Action THE most important component of any landing page is knowing what action you want...

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9. Advanced Marketing

In this video I look at some advanced, but easy to learn, marketing techniques for driving traffic to your website without becoming too reliant on Google. The technique I'm going to focus on is called Social Media Marketing, or SMM. You will learn how to publish content, share expertise and...

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1. Getting Started

This is the first video in a series of 10 that will provide a step-by-step guide to starting an internet business from scratch. The course is aimed at anyone who wants to make money from their website.  

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Five Ways To Make Money From Digital B2B Content

We live in the digital age and over two billion people are connected via the internet. If your B2B content is not digitized today you are missing out on a worldwide business audience and many extra channels for bringing in money. Recent figures showed that Nike’s digital marketing channels are...

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Buying A Domain Name: The Complete Guide

Once you have chosen a name for your website you must register the corresponding domain name with a domain registration company. There are hundreds of companies offering slightly different services. Many are honest, stable businesses. But many are poorly run, under-resourced and set out to deliberately confuse customers, so they...

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