Content Marketing On A Shoestring Budget

About three to four years ago, social media marketing made the transition from being a “good to have” to a “must have” component of the average company’s marketing mix. Now, we can safely claim that content marketing has made that leap. In fact in a recent study, content marketing was...

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Expert Speaker

Funnel of Trust

Traditional print-based publications have long battled with the question about what to do online. “If we offer content for free will our readers still buy print?” Or, “If we charge for content is there a risk of shrinking readership and subsequently scaring off advertisers!” When it comes to online publishing...

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Google My Business

Manage Your Business with Google

Google recently launched a new, free service for businesses called Google My Business. The new platform simplifies and consolidates many of Google’s existing tools. Reviews, analytics, insights, maps and chat can all now be accessed and updated from the same dashboard. The first step is to create a Google account...

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Crazy Egg Homepage

Take a Crack at Conversion with Crazy Egg

For anyone owning a website business, the word “conversion” is one of the hottest topics. We all want as much insight as possible about our visitors with the aim to convert them to a subscriber or shopper. Many of us rely on Google Analytics to help analyse our visitor traffic....

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Cracking The Paywall

So, your website’s live and is racking-up more hits than a Beatles tribute act. Global domination awaits. But how do you convince people to jump aboard and join your fledgling empire? What converts initial interest into sales, and how are you going to build a brand? Much can be learned...

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Video Editing – Quick Tips

Uploading video content is a great way to boost SEO optimization and drive traffic to your site, but It’s advisable to ensure your footage looks as professional as possible.   There’s no real need to invest in expensive editing software if you’re just starting out as, nowadays, even the most...

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How to Create a Landing Page That Converts

Creating a landing page that converts is incredibly important for any membership website or web-based business. They are surprisingly easy to get wrong, but the following guidelines should set you on the path to profit. Calls-to-Action THE most important component of any landing page is knowing what action you want...

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9. Advanced Marketing

In this video I look at some advanced, but easy to learn, marketing techniques for driving traffic to your website without becoming too reliant on Google. The technique I'm going to focus on is called Social Media Marketing, or SMM. You will learn how to publish content, share expertise and...

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1. Getting Started

This is the first video in a series of 10 that will provide a step-by-step guide to starting an internet business from scratch. The course is aimed at anyone who wants to make money from their website.  

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