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How to build a fitness brand identity like AirBarFit

SubHub client, AirBarFit, had definite ideas about how she imagined delivering her energetic fitness brand. She wanted a homepage that matched her own high-voltage personal style, projected her motivational message of transformative fitness and left visitors feeling they were on the path to empowerment. Through her use of color, font,...

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communicate with color

Communicate with Color

A guide to choosing the perfect color palette for your website Color is a visitor's first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices, create brand awareness, they actually trigger specific emotions and influence conversion rates. A user’s opinion...

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Jonny Caspari

A Treasure Trove of Free Images

  The truth of the adage ‘a picture is worth a thousand words’ has never been disputed. Besides adding visual appeal to your website, images can enrich and emphasise the meaning of your articles. They are an effective tool to stimulate interest and attract a reader’s attention to your content....

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5 Great Reasons to Start Your Membership Website Small and Simple

So you've made the decision to start a membership website. How exciting! Exciting because it's new, and exciting because it's a way of monetizing your business that can be very profitable. All those dreams start swirling around in your head about how it's going to work! Like membership levels...drip content...courses...lessons...downloads...pdf's...videos...podcasts...public...

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building membership website

How to Build a Membership Website Homepage

Converting visitors to members. Building a membership website homepage requires some strategy if it’s to succeed in getting a visitor to become a subscriber. Membership homepages need content designed to introduce, inform, build trust, peak interest and prompt the subscription of a visitor. Depending on the type of site you’re...

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free website icons flatiron

Using Icons in Your Website Design

  Engage visitors with icons. When building your homepage, don’t overlook the many benefits of incorporating icons into your website design. These simple graphics can pack a powerful punch. Their elementary forms can enrich minimal content and provide page structure by rendering a visual division between text sections. Icons have...

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color scheme for website

How to Choose the Best Color Scheme for Your Website

Learn how color converts. Color is a visitor's first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices create brand awareness, they actually trigger specific emotions and influence conversion rates. A user’s opinion of a product, is formed by their interaction...

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How To Get More Done Using Batching

The sheer amount of work involved with running a business can be overwhelming, and most entrepreneurs are constantly looking for ways to streamline their workflow and increase their efficiency. One of the best techniques is called ‘batching’, and it really is amazing just how much you can get done using...

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