A subscription website is only as good as the content. The content needs to be relevant, exclusive, entertaining and has personality. To achieve this and more requires thought and planning. These articles should help guide you through the planning process. Invest the time to create a content plan before you launch and keep it updated as your website grows.
Content creation should be a part of every website’s SEO strategy. Publishing content for your targeted audience not only drives organic traffic to your website but improves your site's authority and relevance on that subject. Consistently publishing new and meaningful content is one of the number one drivers to achieve...
The proper use of headings on a website’s homepage plays an important role in both enhancing user engagement and optimising your site for search. Headings help readers and search engines to understand what your site is about, what is important and how your content is all connected. Headings provide structure....
In order for your membership website to rank in search results, you need to have an SEO strategy that drives organic traffic to your site. When search engine optimization (SEO) is done correctly, it can help your business to get on the first page of Google search. As the first...
Google rolled out its latest algorithmic update, known as BERT, during the week of October 21, 2019. This new update is designed to improve Google’s understanding of search queries that are in natural language. Instead of relying on strings of keywords to formulate our search queries, this update will allow...
The generally accepted definition of SEO is “things you do on your website to encourage google to rank your business high in the search listings.” That’s definitely part of it, but not all of it. Your website cannot provide you with all the SEO you need. The truth is Google...
To get found in search results, you need to be incorporating the keywords and phrases that your target audience are using in their search queries. Search engines use keyword “relevancy” to determine what a web page is about and how pertinent its content is to the intent of a...
These eight basic SEO best practices highlight proven ranking factors used by search engines. Search engines want to deliver not only the most relevant content in their results but also the best web experience - this means returning pertinent content on a fast-loading webpage. The following best practices will ensure...
A simple tweak that delivers a big SEO impact. We all know how important SEO is and working to boost your website’s performance should be thought of as an ongoing process. One of the most immediate ways you can improve your site’s ranking is by...
How to Measure Your Website's SEO Performance: Website Grading Tools You might have the most beautiful website on the planet, but how do you know if it’s actually working for you? SEO performance tools are the answer. Is your site being found on Google for the keywords you would expect?...
If you don't have a ready audience to market your membership website to, then you'll need to hone your marketing skills. But how are you going to spread the word? Fortunately, there are many ways both online and offline to drive traffic to your website. We've gathered ten options to...
