Landing pages have become a ubiquitous subject over the past few years. Once the province of only sophisticated marketers, every entrepreneur online now has multiple ways and reasons to set up landing pages. What is a landing page? A landing page is a web page that attempts to convince visitors...
If you’re a yoga teacher attracting local students to your studio, you may be looking for opportunities to generate more income from your business. You may already have an online presence - a website, Facebook & Instagram postings, maybe even TikTok videos. But an online presence doesn't necessarily equate to...
Whether you've been a fitness coach for years or just decided to venture out on your own after working at a gym or fitness facility, one thing is for sure -- you need a professional website. That's step 1. Step 2 answers the question: "How do I make money online...
Content creation should be a part of every website’s SEO strategy. Publishing content for your targeted audience not only drives organic traffic to your website but improves your site's authority and relevance on that subject. Consistently publishing new and meaningful content is one of the number one drivers to achieve...
The proper use of headings on a website’s homepage plays an important role in both enhancing user engagement and optimising your site for search. Headings help readers and search engines to understand what your site is about, what is important and how your content is all connected. Headings provide structure....
In order for your membership website to rank in search results, you need to have an SEO strategy that drives organic traffic to your site. When search engine optimization (SEO) is done correctly, it can help your business to get on the first page of Google search. As the first...
Google rolled out its latest algorithmic update, known as BERT, during the week of October 21, 2019. This new update is designed to improve Google’s understanding of search queries that are in natural language. Instead of relying on strings of keywords to formulate our search queries, this update will allow...
The generally accepted definition of SEO is “things you do on your website to encourage google to rank your business high in the search listings.” That’s definitely part of it, but not all of it. Your website cannot provide you with all the SEO you need. The truth is Google...
To get found in search results, you need to be incorporating the keywords and phrases that your target audience are using in their search queries. Search engines use keyword “relevancy” to determine what a web page is about and how pertinent its content is to the intent of a search....
These eight basic SEO best practices highlight proven ranking factors used by search engines. Search engines want to deliver not only the most relevant content in their results but also the best web experience - this means returning pertinent content on a fast-loading webpage. The following best practices will ensure...
