Design

Web design is more than just fonts and colors, although that is part of it. Design is also another way of describing the “look and feel” of a website – how the site looks to the user and how it feels when he or she is interacting with it. The look and feel of a website can also be described as the website’s “personality.” Your website’s personality should reflect the type of business you have and what you offer, as well as your audience. What does your tribe respond to in terms of design (look) and interaction (feel)? A financial website will have a different look and feel than a photographer’s portfolio. The former will be more straight forward and the latter will be more creative with lines that flow. That’s just an example. Our blog offers many posts with design advice and information, from tools and resources to a look at how each color affects web users psychologically.

website vs. social media

Website vs. Social Media

Website or Social Media? Or both? At some point most business owners find themselves thinking, “Do I really need a website?”  And at some point most business owners also find themselves thinking, “Do I really need to be on social media?” DO I REALLY NEED A WEBSITE IN THIS SOCIAL...

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How to Drive Traffic Through Social Media

In a survey of their members by the AOP (Association of Online Publishers) social media was ranked as the 3rd biggest opportunity, after mobile and broadband. With news sites now finding that about 10% of their traffic is coming from social media and many online-only publishers, such as eHow.com, using social...

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Why and When You Should Unfollow On Twitter

If your love affair with Twitter has recently faltered, due to information overload, there's plenty you can do to improve your user experience and restore your bond with this great tool. Recently i've adopted a number of measures to drastically improve how I use Twitter, which i'll share with you...

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