Productivity booster: streamlining workflow
Managing your membership website, as you may know by now, is not something you dip into once in a while, but is a regular practice. As the business owner, you are responsible for getting and retaining clients on an ongoing basis.
The most popular (and successful) strategies to attract new clients and keep them coming back are entered around producing content, for your website and social media engagement. the frequent addition of new content is so important for improving your search ranking, driving traffic to your website and for keeping subscribed members engaged and active.
But the task of regularly updating a membership website with fresh and relevant content can seem overwhelming at times, especially if: a) you’re doing everything yourself, and b) if you don’t have processes in place to make it all go as smoothly and quickly as possible.
These 7 tips should help you boost your productivity so you can get more content out there in less time…and generate more paying, loyal clients for your business.
1. Task Batching
Content creation is the lifeblood of your online membership business. You need content on an ongoing basis for your membership website, for your blogs, social media and newsletters. A good way to make these tasks easier to organize is to implement batching. For example, spend the day next Saturday creating 3 months of Facebook posts, then schedule them. You can create multiple pieces of membership content that way too – SubHub’s membership platform lets you schedule your content publication. Or you could rent a video studio for one day and polish off 12 videos for advertising or website content.
Another form of batching is to separate all the tasks involved in creating content – research, writing, editing, for example. Then do all the research for a dozen posts, then all the writing, then all the editing and posting. This allows you to stay completely focused and in one specific ‘brain mode’, creating flow. It requires a bit of planning ahead, but this kind of productivity means you have more time to focus on the money-making activities in your business.
How can we increase productivity with outsourcing? Many entrepreneurs struggle with this one – when to outsource and when not? What to outsource and what not to?
If you can outsource the right tasks at the right time, obviously it’s going to save you time. Sources like Upwork.com and Fiverr.com are good places to find reasonably priced expertise on just about anything an online business owner might need, from graphics to software development.
Many small business owners outsource some of the more technical aspects of running their business, such as video editing, and creating Facebook or YouTube ads. You will still be at the helm of the content creation, but the strictly technical aspects of video editing, using the Facebook ad manager, and optimizing YouTube posts don’t really need to have your personal input.
If you don’t have experience with these tasks, even if you want to do them yourself, they can easily end up being too time-consuming as you climb the learning curve. Outsourcing can be the answer. You might be amazed at how quickly and efficiently an expert can create something that would take you hours or weeks or even months.
When it comes to content, in a perfect world, we would all be able to come up with original, scintillating prose, graphics and video content on a daily or weekly basis. But the reality is, creating a video on Topic A, then creating a blog post on the same topic, and then a Facebook post, etc. etc., takes a lot of energy and creativity. The answer is repurposing content to increase productivity.
Let’s say you’ve created a video. The transcript of it could be used to optimize your YouTube channel. Then take the transcript and edit it to offer a synopsis for your Facebook post. Your blog post can contain a couple of lines of introduction with a link to the video.
For your newsletter, you can pull out one or two points from the transcript that would appeal to your list, and then point to the blog post. Once you get the process down, creating and posting content can be fast and easy. It could even be outsourced.
4. Content Storage
Have you ever attached a large file or files to an email, only to have it bounce back? At that point, you have to figure out how to make the files smaller, and if they are images, that can be tough without compromising their quality. Your best bet is to use a simple tool like DropBox or Google Drive to drop files into. Both of these tools let you easily share the link to the material.
5. Team Communication Tools
If you have more than one or two people on your team, it’s definitely productive to use a team collaboration tool such as Asana or Slack. No more wasting time sifting through emails to find the last thread that mentioned Client X. A tool that lets you create folders or channels for each client or topic lets all the chatter display in one place where you can easily keep up with the conversation.
Automating marketing tasks is the great time-saving gift of the internet, isn’t it? You can automate lead captures, newsletter autoresponders, payment processing, recurring subscription renewals, and the list goes on. There are two big questions to consider when looking at automation in your business. One is to ask yourself what you really want to accomplish?
For example, SubHub’s platform allows an integration with MailChimp so you can market separately to different member groups. But if you are collecting email addresses and adding them to a list, be sure to set up an automation to welcome the new member and provide some valuable information going forward.
A word of caution, though: You don’t want to get too complex with your automations before you’re ready. Spending hundreds of dollars per month on software you don’t need yet is only going to be a waste of money. Start with simple automations that are available in all-in-one platforms like SubHub, and grow into more complicated automations.
Ever heard the saying “Don’t reinvent the wheel?” It’s good advice. There are thousands of templates available on the web: Email templates, sales letter templates, social media post templates, infographic templates, proposal templates, invoice templates and much more. You can create a template for a podcast or video, too. Creating your content becomes much faster when you have a structure to follow.
As you can see, creating a thriving membership-driven business has a lot of components to it, but there are also plenty of ways to make the job faster, easier, more profitable, and more fun.
If you’d like to get started on your profit-making membership website, start with free SubHub platform trial here: https://subhub.com/trial