What is GA4?

Google Analytics is moving to a different version of their analytics platform. The change has been taking place gradually but as of July 1, 2023, the old style of analytics, known as Universal Analytics, will no longer be supported.  That simply means that if you are on Universal Analytics now, your best bet is to switch over to GA4 before that date. Otherwise, you will not have any analytics for your website until you set up the new system.

How do you know which one you’re currently on?

If your website was created before October 14, 2020, you are likely using Universal Analytics (the old system).

If your website was created after that date, you are likely already on Google Analytics 4.

However, to double check:

  1. Go into your Google Analytics account
  2. If you see a blue bar at the top displaying the preparation message, you know you are still on Universal Analytics.
GA4 analytics set up step 1

How to migrate to GA4

  1. Click on the Let’s Go button
  2. Click Get Started
Why set up Google Analytics 4?

3. Click Create and Continue to use the Setup Assistant

GA4 property screenshot

4. The Setup Assistant should connect your property using the tag information from the website for Universal Analytics

5. If you are using Google Tag Manager in your website, you are now finished with the GA4 setup.

If you are not using Google Tag Manager, continue to step 6.

6. Click on Data Streams

Click Data Streams to select your GA4 property

7. Click on your property in the Data Streams list.

8. Copy the Google Measurement ID

Copy the GA4 Measurement ID

9. Log into your SubHub website as Admin. Go to Settings -> Integrations. Paste the Measurement ID in the field provided.

Paste in your SubHub Control Panel

That’s it, you’re done.

Now when you bring up your property in Analytics, It is set up for both Universal and GA4 until July, 2023.

To verify that data is being collected, browse your website, then select Realtime from the report navigation. You should see activity in the Realtime report.

If you need help, place a support ticket at [email protected]