What’s the Best Way to Sell, Deliver and Monetize Content to Your Members?

What’s the Best Way to Sell, Deliver and Monetize Content to Your Members?

Choose the best subscription model and content experience for your members.

Content Planning is Paramount

You know you’ve created some awesome blog posts, videos, services, products or course material for your members, you need members to purchase them.

But wait a minute, how do you set it all up?

The good news is there are quite a few different options to deliver and sell content to your members using the SubHub membership platform. You can deliver content with a straightforward subscription model, sell one-off access with the pay-per-view option or bundle content into a course. 

1. Creating Content Membership Levels

Creating multiple membership levels, with different content accessible in each plan, offers two main benefits. First, having plans with different price points provides subscription options for the various budgets of your potential members. Second, it provides an opportunity to upsell members to a more expensive plan.

But don’t create too many options. According to Hick’s Law, the more choices you present a user will actually prolong their decision making ability. Always keep your plans simple and clear so a visitor can quickly and easily decide their plan and sign up to it.

2. Setting Up Recurring Subscriptions

The recurring subscription model lets you sign members up to an automatically renewing payment which could occur monthly or annually. It’s a great way to create an ongoing income stream. The beauty of a recurring subscription is that the fee is automatically collected by the payment gateway and deposited into your account.

However, in order to be effective, you must regularly publish new content for your members so that they can experience the value your membership delivers.

3. Selling Online Courses

Course are all the rage. Being an expert on niche subject is the perfect combination for creating a unique and saleable course. The individual lessons can even be composed of existing content you already have.

Course offerings can have multiple sale and promotional possibilities. The sale of individual courses creates a second revenue stream in addition to memberships. Including course access in a membership, can increase the perceived value of a membership. A course can also be used as a lead magnet to grow your email list

4. Selling One-Off Access

Your website content can be repurposed, packaged and sold in many forms – all providing another revenue opportunity. A single blog post can be turned into a mini-ebook, checklist, worksheet, PDF… The possibilities are many and each is another way to engage with your audience, reinforce your expertise in the subject matter and create revenue for yourself.

SubHub’s pay-per-view feature lets you sell one-off access to content to non-members. So even if a visitor decides not to become a member, you’ll still have a revenue opportunity and there’s always the future possibility that they will become a member. Just make sure that you’ve set up a ‘nurture email series’ to be sent to those leads that purchase a pay-per-view product.

5. Keeping Your Members Engaged

Consistent communication is key to maintaining the dialog with your members. It reinforces your commitment to them. Stay in touch with your community with a regular newsletter informing them of new content and products. Make sure to continue to nurture those visitors who have yet to subscribe with an automated email series.

You can also instill a sense of community by enabling the built-in member forum on your SubHub website. By learning about your member’s views and concerns, you’ll be able to use it as an opportunity to create more relevant content for your audience.

6. Driving Organic Search Traffic

In order for your content to rank in search results, you need to have an SEO strategy that drives organic traffic to your website.

Before you create any content, it’s essential to be knowledgable about SEO best practices. Keywords, title tags, meta description, headings, links, ALT tags – you should understand all these terms and be including these elements on every web page you create.

This will help you get found by Google and reinforce your authority on your subject matter.

Conclusion

There are multiple methods to use to create, deliver and monetize content. Don’t be limited to one revenue stream.

The most important takeaway is to be consistent and committed to regularly creating new and meaningful content for your audience. New content will reinforce the value of your website and keep members paying for access to it.

Ready to build and launch your membership website? Start one with our free trial today.

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