Content Delivery: What’s the Best Way to Deliver Your Great Content to Your Members?

Content Delivery: What’s the Best Way to Deliver Your Great Content to Your Members?

Choose the best content experience for your members.

Planning is Paramount

You know you’ve created some awesome blog posts, videos, services, products or course material for your members. You can’t wait to offer them on your membership website.

But wait a minute, how do you set it all up?

The good news is there are quite a few different options. The bad news is there are quite a few different options! It’s good to have choice but you also don’t want to get too complicated and end up confusing your clients.

As an example, let’s say you have a series of 6 course modules each containing 12 instructional videos and some companion material to go with them.

1. Content Membership Levels

The first thing you want to decide is whether you’re going to offer the entire series under one membership level. Do you want only Modules 1-2 to be available to your Bronze subscription members, the next 2 to your Silver group and then the rest is for the Gold group?Presumably you will be charging each of those member groups a different price for their membership.

2. Recurring Content

Will you be continually adding content to your modules? If that’s the case, you might want a monthly recurring membership. If you only have those 6 modules and don’t think you’ll be adding more, you might want to charge an upfront non-recurring membership fee to access the content.

3. Don’t Forget The Trimmings

That takes care of the core content. What about your companion material? You might be wanting to include digital products such as ebooks and worksheets. Your decision here is do you want these to be available online or as a digital download? Going a step further, would you want non-members to have an opportunity to “taste” your full program by purchasing an introductory ebook as a one-off?

So you see there are a few things to consider. Fortunately with the SubHub platform, any or all of the above can be easily accomplished, and we’ve got the guides and support staff to help if you get stuck.

4. Keep In Touch

One last point. You want to make sure you stay in touch with your community, right? Consider using an autoresponder program such as MailChimp (which SubHub integrates with seamlessly) to make sure you are communicating regularly with your members to inform them of new content. You can also install a sense of community by integrating forum software to allow your members to communicate with each other.

Decisions, decisions! It’s true that a little planning upfront can make the creation of a multi featured website a relatively simple (and fun!) task. But if you’re having trouble coming up with the all encompassing master plan, don’t be afraid to get some advice from others who have experience. That could be a mentor, another business owner, or your mom (just kidding!). If you’re using SubHub’s membership platform, you have lots of support at your disposal, including phone and email assistance.

Ready to build and launch your membership website? Start one with our free trial today.