Cheri has been a yoga instructor for over eighteen years. While teaching mat yoga, she realised that many of her senior students were having difficulty getting up and down off the mat. This prompted her to start creating chair yoga routines. She quickly found there was a large and enthusiastic...
In 2015, Theresa launched the online digital version of her print magazine the Horsemanship Journal. She moved online as part of a strategy to expand brand awareness. By offering an online magazine version, she was able to improve her audience reach, generate leads and increase her revenue potential. Initially, she...
Publishing content for profit on the Internet is one of the fastest-growing areas of online business. New online business magazines are being launched every day, covering every subject imaginable down to the most niche areas. Some are started by print magazine publishers moving online, some by small businesses who see value in sharing...
Email marketing is a is still considered the superpower of marketing tools for any business, but it can be especially effective if you’re running a membership website. Here are 6 ways to use email marketing to boost engagement and retention in your membership business. Welcoming new members An initial email...
When building a membership website, you don’t have to go it alone. There’s a wealth of free web tools and online resources available to take advantage of to improve your design, optimise for SEO, deliver content, investigate usability issues & much more. We’ve rounded up some of our favorites and...
Optimising your website's design for mobile devices is a must. With 70% of web traffic coming from mobile devices, you need to make sure that your website delivers a great user experience regardless of the screen size. To do this, your website needs to be responsive to the screen size...
Yoga is a fitness practice that is particularly suited to teaching online. It's a discipline that can be practiced in any setting, using minimal equipment and without disturbing others. These positives make it easy to transition your traditional in-person studio to an online studio with a membership website. Since the...
Voted one of the best training resources of 2012 by Worship Leader Magazine, Guitarmann is a valuable online resource for learning to play the guitar, no matter your skill level. The membership website launched with SubHub in 2009 and has helped well over thousands users to pick up the guitar and start...
Creating a landing page that converts is essential for any membership website or web-based business. Landing pages are integral to building your audience, email list and customer base. A successful landing page needs to feature specific elements to optimise the conversion of visitors into leads. Below, we'll be outline the...
What is GA4? Google Analytics is moving to a different version of their analytics platform. The change has been taking place gradually but as of July 1, 2023, the old style of analytics, known as Universal Analytics, will no longer be supported. That simply means that if you are on...
