When I ask our prospects what their biggest concerns are when thinking about launching a content website or blog, the fear of online marketing is always high on the list. There are no secrets in the online marketing world. Every topic is covered in the tiniest detail on thousands of...
A membership website is a website that has pages of content that are only available to members. People visiting the membership website usually have to register their details online in order to be provided with a user name and password to get access to the member-only information. The content can...
Website navigation refers to all of the elements on a webpage that help a user move around a website. The easier a website is to use, the longer people will stay and the more likely they are to return. Good navigation is critical to a site’s success. I tend to recommend that...
Every online content publisher should know about Creative Commons. It is a well established and very important way to handle online copyright for the distribution of free content. To take the Wikipedia definition: “The Creative Commons (CC) is a non-profit organization devoted to expanding the range of creative work available for others...
If you are going to make money from your website you are going to need to process payments. This could be for subscriptions or the purchase of products, services or events. It is a big step in trust for your visitors to move from being a browser to being a...
If your membership website does not create a sense of credibility in your visitors, all your efforts will be in vain. Your online business will never succeed. That’s the bad news. The good news is that it is very easy to create and build trust in your online visitors. Below,...
Introduction This article reveals a checklist of actions you can take to quickly increase the link popularity of your website. In my humble opinion, 80% of free traffic is generated by just two activities: Regularly adding high quality, focused content to your website; andGetting inbound links from well-ranked, reputable, and relevant...
In the not too distant past, the stock photo image market was an expensive and confusing place to source images. A handful of large photo stock companies dominated the market and fixed the prices out of reach for small website owners. This situation has dramatically changed over the last five...
Coverage about your website in the press – online or offline – is very valuable indeed. Unlike advertising, readers see it as an independent third-party endorsement for your service. So how can you get press coverage without breaking the bank? My experience of PR is very mixed.When I worked for...
It is very useful to know how your website's popularity is growing (or falling). It's also very important to continually monitor how popular your competitor's sites are. There are many ways of researching a website's popularity, but it has always been a time-consuming process requiring visiting five or six websites....
