To get found in search results, you need to be incorporating the keywords and phrases that your target audience are using in their search queries.
Search engines use keyword “relevancy” to determine what a web page is about and how pertinent its content is to the intent of a search.
Relevancy is the measure of the importance of certain keywords on a web page.
In order to optimise your text for certain keywords, that keyword or phrase needs to be strategically placed throughout your content.
Your keyword/phrase should be present in:
- Your article’s title.
- The opening sentence of your article.
- Within the body of your content but don’t “stuff” it.
- In subheadings.
- As an anchor text for internal linking.
- When appropriate, in the Alt image tags.
By using the Control+F or Command+F keyboard shortcut, you can easily check the keyword density of your text.
How to find trending keywords
Knowing how to incorporate keywords into your website is only one piece of the puzzle. You also need to be creating content around the trending keywords and topics that people are actually using in their search queries.
Fortunately there are many free tools that remove the guesswork and provide valuable insights into the popular search terms. Including these keywords in your content strategy, will boost traffic to your website by making it more ‘relevant’.
The 5 research tools below will help you to create and shape content based on trending topics, monthly search volumes and what keywords and content your competitors are ranking for.
Google Trends provides detailed analysis of search terms – both trending and historic. Compare search terms by volume, region and date.
Keyword Tool is an alternative to Google Keywords. Using Google Autocomplete, it generates hundreds of long-tail keywords for any topic. Information on the search volume, trends, CPC and competitive breakdowns are only available with one of its paid plans.
Semrush’s Position Tracker delivers a range of analytics on your seed term including volume, trends, CPC, competitiveness and more. The search match range encompasses broad, phrase, exact and related keyword matches.
Researching the competition always provides insights. With Semrush, you can discover which keywords your competition is ranking for and how you compare.
Ubersuggest aggregates data from Google Suggest. Based on your seed term, it suggests long-tail keyword ideas along with information on their monthly search volume.
You can also search a competitor’s domain to learn the keywords they’re ranking for, the web pages that are driving traffic to their site and more.
Wordtracker’s keyword research tool serves up thousands of profitable long-tail keywords as well as related keyword suggestions, monthly search volume and organic competition.
Keyword relevancy is just one of the many ranking factors search engines use to deliver results. Read about 8 more SEO best practices to improve your ranking.
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