copywriting

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Writer’s Block and How to Overcome It

Writer's block is a problem that all bloggers and content creators face at one time or another.  Trying to think of new and interesting ideas every day, without repeating yourself, is certainly not easy. That is why many blogs die before they even get to their six month anniversary. Their...

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AIDA: The Secret to Writing Copy That Sells

Writing really good sales copy is a tremendously valuable skill. One exceptional copywriter I met earns $400,000 a year writing salesletters. He guarantees his letters will outsell any letter that his client writes themselves ...or they don't need to pay him. He has never not been paid. When I asked...

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