Writing great copy is incredibly hard. These helpful guidelines tell you some of the characteristics of great copy and will help you to improve your own. Keep It Short Your average visitor on the web wants information quickly and can be put off by a long title, let alone a...
I asked six leading bloggers what the most important things to consider are, when writing an article. These are the top ten points they came up with . . . plus four more of my own: 1. Know your audience If you don’t know your audience, you will never be...
Writer's block is a problem that all bloggers and content creators face at one time or another. Trying to think of new and interesting ideas every day, without repeating yourself, is certainly not easy. That is why many blogs die before they even get to their six month anniversary. Their...
Writing really good sales copy is a tremendously valuable skill. One exceptional copywriter I met earns $400,000 a year writing salesletters. He guarantees his letters will outsell any letter that his client writes themselves ...or they don't need to pay him. He has never not been paid. When I asked...
Email newsletters are a very important tool for communicating with your audience. They build relationships, trust and loyalty. However, the benefits from a newsletter are only realized if the email is actually opened. The most critical part of an email is the subject line. This alone can determine how successful...
