Who Should Start a Subscription Website?

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Subscription websites can cover just about any subject area and therefore they can be used by individuals, companies, government organizations, charities, and associations. Indeed anybody or any organization that wants to charge for access to their knowledge, information, and expertise.

 This website focuses on helping the individual expert, small publisher, and small business owner, but there is a broader range of potential publishers. 

The main groups are:  

1)      Individuals who are passionate about a subject. It could be a hobby (e.g. fly fishing), expertise gained at work (e.g. running a restaurant), or experience gained whilst pursuing a lifestyle (e.g. buying a house in Florida). Just about any subject can be turned into a membership website. It is especially attractive to people who are already recognized as experts in their field, such as authors, TV presenters or journalists.  

2)      Existing publishers who wish to make their publication more compelling and profitableTraditional print publications with an existing subscriber base can easily be moved online and in doing so strip out most of their costs including printing, distribution, postage, payment processing, and fulfillment. These could be business newsletters, consumer magazines or local newspapers. 

 3)      Existing businesses that wish to generate an additional revenue stream. Most companies have information that many people would pay to get access to. This could be an accountancy firm writing about how a small business can save tax, a travel agent advising independent travelers or a building company teaching about how to manage a home build project.  

4)      Societies and associations who already have a membership base and are looking for a better way of servicing these members. A membership website enables a lot of information to be shared in a time-efficient way with a lot of people. It also allows members to communicate with each other and enables the website owner to watch what information their members are reading. This is perfect for associations and societies.  

5)      Sports clubs and fan clubs can grow rapidly and build loyalty through a subscription website. One of the greatest challenges that these clubs face is providing their members with regular information in a cost-effective way. There is also a great benefit to the club and its members by getting people interacting with each other and sharing information and views. This builds loyalty to both the club and the website.

  6)    Charities who need to share information with their supporters and donors to keep funds coming into their organization. The internet provides the perfect medium for both sharing information and collecting donations. This can all be done via a subscription website.

In general, any subject area that could attract a group of people who are willing and able to pay a regular subscription can become a successful subscription website.

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